Redefining contemporary luxury: All-new BMW 7 Series coming soon to Qatar


Alfardan Automobiles, the official importer of BMW Group in Qatar offered an exclusive preview of the new BMW 7 Series at their Showroom ahead of its world premiere at the Frankfurt Motor Show on the 15th September. Combining state-of-the-art comfort with dynamic agility and styling, the latest instalment of the sophisticated sedan will arrive in three luxury packages: Pure Excellence, M-Sport and Individual Design.

Speaking of the BMW 7 Series Closed Room event, Ihab Allam, General Manager of Alfardan Automobiles, says: “We are excited to have given our customers and members of the media the opportunity to be the first in Qatar to see the latest generation of the BMW flagship model, the BMW 7 Series. The car has a host of industry-first technology and luxury comfort features that we believe will strength BMW’s position as a leader. We believe there will be great interest in this new model which will have a positive impact on our business in Qatar.”

(Mr.Ihab Allam - GM Alfardan Automobiles)

Consistently amongst BMW Group’s best-selling vehicles, the new BMW 7 Series will once again set new benchmarks within the premium segment when it arrives to Qatar later this year. Offering innovative design and technology features both inside and out, luxury-conscious customers in Qatar can look forward to enhanced refinement on the outside with elements such as the futuristic headlamp technology, BMW Laser Light, the glamorous welcome of the Light Carpet and star-gazer-inspired panoramic glass “Sky Lounge” sunroof.

Inside the vehicle, superior technology offers both driver and passenger extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command: a 7-inch tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions. Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious in-seat massage options. The optional Ambient Air package features options to ionize the air or fragrance the vehicle interior with selected scents, both of which can be controlled from the air conditioning control console or the iDrive menu. There are three levels of intensity and 8 scents to choose from. A unique Gesture Control function, which offers those inside the vehicle multiple options operated only by gesturing at the screen, is also one of the new technology features.

The refined model’s utmost commitment to providing high-end technology continues on the exterior, as pioneering headlamp technology, BMW Laser Light, shines a light on the vehicle’s unrivalled design as it offers a high beam range of up to 600 metres, double the length of regular LED headlamps. Driver and passengers alike can also look forward to the BMW 7 Series’ Sky Lounge, a panoramic glass roof welcoming them to enjoy the day or star-filled night sky, as illuminated light patterns provide a luxurious interior light ambience in six colours.

Proving that personalised innovation is as crucial as design and ambience, the vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to their preferred requirements, creates an ideal balance between sports performance and comfort. Similarly, the vehicle’s progressive Driver Assistance Systems, including Lane Control Assistance, ensures drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres.

Exuding confidence and power, the new model also comes armed with two comprehensively revised engines: the 6 cylinder 740 Li and 8 cylinder 750 Li xDrive, with the latter accelarating from 0–100 km/h in just 4.5 seconds at 450 hp, and the 6 cylinder equivalent offering an impressive 326 hp, with a maximum torque of 450 Nm at 1,380 rpm. The on-road performance of both variants is enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures that the car is up to 130 kg lighter than its predecessor.

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