BMW 3 Series continuing its success story in its sixth-generation


The new model will come to Qatar with three engines 340i, 330i and 320i

Alfardan Automobiles has announced that the new BMW 3 Series will go on sale in showrooms across Qatar this month. With almost 14 milion units sold worldwide, the BMW 3 Series is the company‘s best-seller and the world’s most successful model series in its segment. With the latest upgrades to the design, technology innovations and more efficient drivetrains, the latest sixth-generation 3 Series is expected to build on its success story.

Great exterior presence, sophisticated and high-quality interior

The new exterior design stands out with new details that give the 3 Series a sharper and more sporting design. At the front end, new aprons with revised air intakes accentuate the car’s width, while the sensor for the optional Active Cruise Control (ACC) is harmoniously integrated into the central air intake. The sculptural rear apron design, including a line-specific trim element, in combination with standard LED rear lights emphasise the car’s width and sporting appearance.

An innovative lighting concept, featuring newly designed headlights and striking LED daytime driving lights, underlines the car’s sporty and powerful visual appeal. In addition, new paint finishes are available: Mediterranean Blue metallic, Platinum Silver metallic and Jatoba metallic. Meanwhile, the interior makes an even classier impression than before, using new materials and additional chrome highlights for the controls, air vents and central control panel.

The newly crafted centre console with a sliding cover for the cupholders enables better use of the storage surfaces in front of the gearshift lever and takes the outstanding ergonomics of the BMW 3 Series to an even higher level.

To round off the specification choices for the new model, a wide range of personalisation options are made available for upholstery and interior trim elements, as well as new wheels, exterior colours and equipment options.

Setting the benchmark – even sportier, even more efficient

The model update also marks the world premiere for two engines: the new four-cylinder petrol engine in the 330i (to replace the 328i) delivers 185kW/252 hp and as the 3 Series range-topper, the new six-cylinder in-line petrol engine in the BMW 340i (to replace the 335i) delivers 240 kW/326 hp. These two new engines join the 318i (100 kW/136 hp) and the 320i (135 kW/184 hp), so all-in-all, four different engines with their fuel consumption and CO2 emissions reduced by as much as 11 per cent. The new transmissions also contribute to the increased efficiency of all variants. The eight-speed Steptronic transmission allows multiple sequential downshifts, providing a smoother feel and improved acoustics, while the coasting function increases efficiency by another notch. Further developed dampers, stiffer suspension and even more precise steering of the new BMW 3 Series all ensure a clear elevation of its dynamic potential, combined with the same impressive ride quality as that of its predecessor.

New Navigation system Professional and LTE mobile technology

The BMW 3 Series creates a perfect symbiosis between the driver, the vehicle and the outside world using BMW’s intelligent ConnectedDrive system. The innovative range of products and services available offers a unique selection of web-based services and driver assistance systems designed to enhance comfort and improve safety. For example, the full-colour BMW Head-Up Display enables all relevant information to be displayed directly in the driver’s field of vision, leaving the motorist to concentrate fully on the road ahead.

The Navigation system Professional allows quicker start-up, significantly faster route calculation and even more realistic 3D graphics than before. The navigation maps are automatically updated free of charge for a period of three years. In the owner’s home region, the embedded SIM card allows these updates to take place automatically using the mobile phone network. The new BMW 3 Series is the first model in the premium mid-size sports segment, depending on the equipment specified, to support the fastest current mobile technology standard (LTE). The Parking Assistant now also enables automatic parallel parking, while Auto PDC automatically activates the front parking sensors when maneuvring.

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