Alfardan Automobiles, the importer of BMW Group in Qatar, hosted VIP guests, customers and media at the launch of the sixth generation BMW 7 Series last night, marking the occasion with hundreds of guests attending the event, and were amongst the first to see the latest instalment of the sophisticated sedan that has arrived with a number of new technologies and design features.
Speaking at the launch event, Ihab Allam, General Manager of Alfardan Automobiles, said: “The launch of the all-new BMW 7 Series here in Qatar truly is a landmark occasion. We are proud to show our customers the sixth generation of BMW’s flagship model, a car that brings a new meaning to luxury. Continually looking to offer our customers the very best in class vehicles, we believe this will be a true game changer in the luxury car market, one that will make a big impact in Qatar as the car includes so many industry first features that set it way apart from any competitor models.”
Johannes Seibert, Managing Director for BMW Group Middle East was present and commented: “The Middle East has long been an important market for the BMW 7 Series, as the third largest in the world, the flagship model is constantly one of the top sellers account between 16 to 20 percent to total sales. The all-new 7 Series brings with it a new meaning to the expression “Sheer driving pleasure”. The sixth generation model embodies the true essence of modern mobility, with the highest quality and absolute precision. We have created a unique balance of cutting-edge technology, connectivity and comfort to fulfil our vision of modern luxury. As one of the biggest 7 Series markets in the world, we are confident the newest instalment will not disappoint.”
Guests at the event were introduced to the superior technology that offers both driver and passengers extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command: a 7-inch tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions. Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious in-seat massage options. A unique Gesture Control function, which offers those inside the vehicle with the option to increase the volume of the radio only by gesturing at the screen, is also one of the new technology features.
Driver and passengers alike can also look forward to the BMW 7 Series’ Sky Lounge, a panorama glass roof welcoming them to enjoy the day or star-filled night sky, as illuminated light patterns provide a luxurious interior light ambience in six colours.
Proving that personalised innovation is as crucial as design and ambience, the vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to their preferred requirements, creates an ideal balance between sports performance and comfort. Similarly, the vehicle’s progressive Driver Assistance Systems, including Lane Control Assistance, ensures drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres.
Exuding confidence and power, the new model also comes armed with two comprehensively revised engines: the 6 cylinder 740iLi and 8 cylinder 750iLi xDrive, with the latter accelerating from 0–100 km/h in just 4.4 seconds at 450 hp, and the 6 cylinder equivalent offering an impressive 326hp, with a maximum torque of 450 Nm at 1 380 rpm. The on-road performance of both variants is enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures that the car is 130kg lighter than its predecessor.