Juke Joints | Nissan offers expanded personalized for their elfin crossover


Feel like rocking a small crossover with an added dose of attitude? Nissan is offering Juke fans the choice of two new optional ‘Personalisation Packs’ exclusive to the region. Look at this way— half the people you know already have the same Ikea furniture, now their cars can be better differentiated.

“The new Nissan Juke recently won the ‘Best Compact Utility Vehicle’ categories in two important regional industry awards with the judges for both Middle East Car of the Year and Arab Wheels justifiably giving it top honours,” says Samir Cherfan, Nissan Middle East’s Managing Director. “Building on these significant achievements, Nissan is now giving Juke enthusiasts the opportunity to make their iconic cars more personal to them – something that motorists are extremely keen to do in this part of the world.”

Available as options on both SL and SL Turbo model Jukes, two packs are available depending on the specific market. With contrasting coloured exterior mirrors and door handles, as well as interior accents, they make the Nissan Juke stand out from the crowd like never before, asserting its big personality with attention grabbing colour combinations of ‘red & white’ or ‘black & yellow’ available for customers in the lower gulf markets. As in Saudi Arabia, customers can choose between two packs, the ‘black & yellow’ and ‘yellow & black’.

​“The new Nissan Juke is already one of the world’s most distinctive and individual vehicles,” adds Cherfan. “It offers class leading levels of safety, practicality, efficiency and value for money. Now our customers have even greater choice when it comes to expressing their unique personalities through their cars, with fun colour schemes that cannot fail to turn heads wherever they go.”

​The Nissan Juke SL is powered by a 1.6-litre naturally aspirated engine that generates 117hp and 158Nm of torque, while the SL Turbo punches above its weight with direct injection and forced induction bringing 190hp and 240Nm.

​Standard features include cloth upholstery, four-speaker CD/MP3 stereo with AUX port, power windows, electric mirrors, rear-view camera and the 60/40 folding rear seats. Leather upholstery is available, as is NissanConnect, sunroof, fog lamps, automatic air conditioning and intelligent keyless entry with starter button.

In the Middle East’s car-obsessed culture, identity is closely related to your whip. Kudos for to Nissan for offering buyers of the already-cheeky Juke a chance to ratchet up the style factor.

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