Ford Impresses at Qatar Motor Show with Big Commitment to SUVs and Trucks

Today at the Qatar Motor Show, Ford and Almana Motors, the local importer-dealer, announced an impressive new lineup in Doha. As well as the all-new 2016 Ranger, Ford unveiled the new 2016 Explorer and the all-new 2016 Edge SUVs for the first time in Qatar.

“From our distinctive lineup of cars to our incredibly robust range of utility vehicles, like the all-new Edge and new Explorer, to our class-leading tough trucks like F-150 and all-new Ranger, the wide range of Ford vehicles we are bringing to Qatar provides customers with the capability to chart their own course,” said Ian Partridge, general manager, Ford and Lincoln at Almana Motors. “Ford’s plan to bring 30 new vehicles to MEA by 2020 is one of many exciting aspects of how the company is transforming our business throughout this region as part of its global growth strategy.”

New 2016 Ford Explorer

On the back of having sold more than seven million Explorers models worldwide, and building on 25 years of innovation and sales leadership, the new 2016 Ford Explorer has arrived in Qatar with even more smart technology. The standard 3.5-litre V6 engine for base, XLT and Limited models – with 294 PS at 6,500 rpm and 346 Nm of torque at 4,000 rpm – is paired with a six-speed SelectShift Automatic transmission. The Explorer Sport gets a standard 3.5-litre twin-turbocharged EcoBoost V6 making 370 PS at 6,500 rpm and 470 Nm of torque at 3,500 rpm – also mated with the six-speed SelectShift. Explorer’s intelligent four-wheel drive reassesses conditions about 20 times faster than the blink of an eye – providing precise handling and traction.

All-new 2016 Ford Edge

The original crossover utility vehicle from Ford is loaded with more technology, higher levels of craftsmanship and greatly improved vehicle dynamics. Based on Ford’s successful, global mid-size vehicle platform, the Edge has been reimagined with a stronger, more athletic shape. The popular vehicle has been retooled to meet higher expectations for quality, and re-engineered to add more features and technologies for a more rewarding driving experience. The all-new Edge will feature three engine options, including a standard twin-scroll 2.0-litre EcoBoost four-cylinder and a 2.7-litre EcoBoost V6. A normally aspirated 3.5-litre V6 engine will also be offered. All will be equipped with dual exhaust and a six-speed automatic transmission. The 2016 Edge will be available in four trim levels, including SE, SEL, Sport and, for the first time, a top-of-the-line Titanium series to meet market demand for more premium offerings.

All-new 2016 Ford Ranger

Ford Ranger is undoubtedly one of the company’s best performers in the Middle East and Africa in terms of sales, and to mark the Wildtrak clearly as the flagship of the Ranger lineup, designers worked to emphasise its tough, sophisticated design. Flanked by projector head lamps, the bold trapezoidal grille with strong outboard nostrils is finished in a dark, liquid metallic grey. The same accent colour continues to the side mirrors, door handles, side air vents, bed rails and tail lamps for a dark, sporty appearance. The latest generation of Ford’s globally proven 3.2-litre Duratorq TDCi five-cylinder diesel engine powers the new Wildtrak, and enables its impressive capabilities. The engine features upgrades including an updated exhaust gas recirculation system to help improve fuel efficiency by up to 18 per cent. It is paired to a six-speed automatic transmission, carefully calibrated to maximise performance, refinement and efficiency. New Ford F-150 The Middle East’s best-selling truck in 2014, and America’s best-selling truck for 38 years straight, the Ford F-150 continues to redefine standards of excellence. Both the exterior and interior design of the Ford F-150 reflect decades of customer interaction, through understanding and incorporating their occupational and recreational needs. The exterior is characterised by a new shape that suggests capability, with a wider Built Ford Tough stance, prominent wheel arches and chiselled grille, while comfort, utility, and refinement define the truck’s interior.

The Qatar Motor Show (January 28 to February 1, 2016) is the pre-eminent auto show in the Middle East in 2016, and grows larger, and more influential, with every edition. On display at the Ford stand in the Doha Exhibition and Convention Centre will be Middle East Car of the Year 2015 Award winners – Ford Mustang Convertible and Focus ST – as well as the new Explorer Sport, Ranger, and Edge.

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