Record sales in the Middle East have contributed to Bentley Motors’ double-digit growth in 2015 with the United Arab Emirates and Saudi Arabia established as the fifth and sixth most successful countries globally. The ultra-luxury automotive marque delivered 10,100 cars last year, following double-digit growth in Europe, a strong performance in Bentley’s UK home market and North America retaining its position as the number one region. This helped Bentley achieve its third consecutive year of selling more than 10,000 cars.
Commenting on a successful 2015, Bentley’s Chairman and CEO, Wolfgang Dürheimer, said: “The positive Bentley Motors performance last year was supported by increases across key sales regions and was driven by our continued commitment to invest – in our products, in our people and in our network.
“We have worked hard to build a sustainable platform to enable long-term growth and this will help deliver a strong 2016, with the all-new Bentayga playing an important role and first deliveries imminent. We also have exciting plans ahead as we look to introduce future models, allowing more customers around the world to experience Bentley’s unique combination of luxury and performance.”
Stephen Reynolds, Regional Director for MEAI & Asia Pacific, Bentley Motors, said: “The Middle East remains one of the key drivers behind Bentley’s global success and our partners are some of the best in the world. Since we moved our regional headquarters to Dubai in 2014, our Middle East operations team has trebled in size and this growth is testament to the importance of this region and our customers here.
“Investment continues to be a top priority for us. This year we will welcome the Bentayga, the world’s fastest, most luxurious and most exclusive SUV to the Middle East. To mark its arrival we will be upgrading our retail stores across the region and opening a new flagship showroom in Dubai which will be the largest such Bentley facility in the world.”
Bentley increased its presence around the world to 58 markets, more than ever before, with 203 retail partners. These partners will invest over €100 million this year in newly-styled modern, luxury showrooms. The number one customer region throughout 2015 was North America, closing the year delivering 2,864 cars, slightly down from 3,186 in 2014. This accounted for 28% of global deliveries.
Bentley delivered 1,274 cars to the Middle East in 2015, up by eleven cars from 2014, with the success driven by the introduction of the Continental GT V8 S.
In Europe, sales were up by 10% with 1,695 cars delivered against the previous figure of 1,539 cars. Bentley’s home market, the UK, continued to perform strongly establishing itself as the second highest selling country, delivering 1,457 cars, up from 1,387 in 2014, achieving an 85% export figure.
Bentley’s Member of the Board for Sales, Marketing and Aftersales, Kevin Rose, said: “This international success is a further indication of the strength of Bentley’s brand. Not only have we established four key sales regions – North America, Middle East, Europe, including the UK, and China - we are also seeing markets such as South Korea, Russia and Japan grow rapidly too. This will only help us grow further, without compromising our exclusivity, and providing even greater long-term stability for Bentley Motors.”
Bentley was not immune from the current challenging sales conditions the automotive sector faces in China; however remains committed to its customer and retail partners in the region, and is confident of long-term success. Bentley delivered 1,615 cars, down from 2,560 in 2014. Excluding China sales figures, Bentley maintained its record-breaking performance in 2015 for the rest of the world. The Asia Pacific region delivered 455 cars, against 457 in 2014. Japan saw growth of 15%, delivering 353 cars against a total of 306 cars in 2014. Finally, South Korea, following the introduction of the Flying Spur V8, delivered 387 cars, up 20% from the 2014 figure of 322.