Alfardan Sports Motors, the official Ferrari importer in Qatar, held its annual Passione Ferrari, offering Qatar’s Ferrarists and media representatives an exclusive opportunity to discover Ferrari’s incredible performance.
This year marked the Seventh edition of Ferrari’s highly anticipated track event that gathered media representatives on the 24th of March, and Ferrari owners and prospective clients on the 25th of March, at the Losail International Circuit for a burst of adrenaline.
The event kicked off with a safety demonstration by Corso Pilota drivers, the world famous Ferrari team of Italian driving trainers from Maranello. Renowned for their effortless manoeuvring and exceptional driving techniques, the Corso Pilota drivers divulged to guests on both days, skilful sports driving techniques to expose the full potential of the car at the race track.
As part of the dedicated media day, members of the press were invited to put the Prancing Horse to test at the Losail International Circuit, under the supervision of the Corso Pilota drivers. The following day, Ferrari owners and prospective clients assembled at the Ferrari showroom at The Pearl-Qatar, where an exciting car parade took off. Guests made their way to the racetrack in a convoy of striking Ferrari models, and proceeded to perform thrilling circuit laps around the track in their respective Ferraris. Towards the end of the exhilarating experience on the circuit, the owners formed the word “Qatar” with their Ferraris in a stunning view, reflecting the vibes of the city where the Passione Ferrari took place.
The event brought to the forefront Ferrari’s phenomenal facets – from its technological advancement to its sharp responsiveness on a racetrack, captivating guests at every turn.
The air of excitement around the Passione Ferrari traversed beyond the racetrack. An interactive wall was installed on site which enabled guests to evaluate their reflex speed, which in turn highlighted the safety aspects of sports driving. Furthermore, an F1 simulator engaged guests in a thrilling interactive experience, while kids were kept entertained with a designated play area featuring a small racetrack, a photo booth and a variety of gaming activities. A stand-out attraction at the event was Ferrari’s lifestyle boutique featuring a range of state-of-the-art accessories and products from the brand.
Commenting on the event, General Manager of Alfardan Sports Motors, Charly Dagher, said: “The Passione Ferrari has become one of the most sought after events in Qatar, and we are delighted to successfully host this year’s edition. This is a unique platform for Ferrari owners and enthusiasts in the country – one that challenges them to race their own Ferraris and discover its ultimate power. This year, Ferrari Qatar also sought the participation of media representatives to express our recognition of their unwavering support over the years. We believe it was necessary to provide them a first-hand experience of the Ferrari to judge for themselves the power of the brand.”
He added: “At Passione Ferrari, we do not just demonstrate the unparalleled speed of the Ferrari, but also focus on maintaining the highest standards of safety while driving. Ferrari Qatar expresses our gratitude to the Corso Pilota drivers for sharing invaluable techniques on driving safe. We continuously strive to build a culture of safety around the Ferrari lifestyle, and encourage customers to experience the same.”
The Passione Ferrari is a reflection of Ferrari Qatar’s commitment to celebrate the brand’s racing history with its customers, and showcase the excellence and innovation of the iconic Prancing Horse.