PHANTOM ZENITH COLLECTION MAKES DEBUT IN QATAR


Rolls-Royce Motor Cars Doha celebrated the arrival of the Phantom Zenith Collection, which represents some of the very last Phantom Drophead Coupé and Phantom Coupé motor cars ever to be built, in a private Suhour with a selection of its VIP customers at the Rolls-Royce Motor Cars Doha showroom on The Pearl. Only fifty of these highly-sought collectibles will be built, commissioned by connoisseur customers who will add them to some of the world’s most significant luxury collections, safe in the knowledge that their numbers will never grow and their value will never be eroded by proliferation.

From its foundation 113 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realized emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England. The world’s most discerning patrons of luxury and respected commentators across the globe were instantly endeared to a powerful yet elegant statement of unabashed contemporary luxury. Rolls-Royce had once again established its legend as maker of the ‘Best Car in the World’.

Four years later, Phantom Drophead Coupé revived the notion of uncompromised open-top luxury touring; a legacy that is being continued with beautiful effect with 2016’s Rolls-Royce Dawn. Phantom Coupé followed in 2008, taking its place as one of the rarest and most celebrated Continental Grand Tourers of all time – paving the way for its natural heir: Wraith which took its place as the ultimate gentleman’s gran turismo in 2013.

Today, the marque stands on the cusp of a bold new era, following the announcement of the eighth generation Phantom limousine and its all-new aluminum architecture that promises to underpin all future Rolls-Royce motor cars.

Now the time has come for Phantom Drophead Coupé and Phantom Coupé to leave the stage, a moment that will be marked with a remarkable Bespoke Collection, conceived with one purpose; to once again set the highest standard by which everything is judged.

Phantom Zenith Collection serves to celebrate these two extraordinary motor cars with a suite of exquisitely executed bespoke pieces, designed to amplify the beauty and luxury of two of the rarest and best-loved luxury goods in the world.

Commenting on the arrival of the Phantom Zenith Collection to its discerning clientele, Ihab Allam, General Manager of Rolls-Royce Motor Cars Doha said “We are honored to host such an exclusive event to showcase very last Phantom Drophead Coupé and Phantom Coupé motor cars ever to be built.

Phantom Zenith Collection customers were invited to complete their collection in the finest style with the addition of a special Bespoke version of the Rolls-Royce Picnic Hamper. This unique accessory – created to add a touch of glamour to a day’s touring – will be personalised further to match the materials and colour palette of the customer.

Both Phantom Drophead Coupé and Phantom Coupé did much to bring Rolls-Royce customers from the rear compartment to the drivers’ seat. This is elegantly referenced with three key design touches. The speedometer, is presented in brushed steel – serving to draw the eye towards a key signifier of the car’s unique, effortless power delivery. The interior design colour scheme further nods through the use of a highlight leather colour for the front seats that harmonizes perfectly with a darker rear compartment. Finally, the Starlight Headliner, a design that made its debut on Phantom Coupé is given a subtle Bespoke treatment to reflect this, with the individually hand-woven stars clustered to the front and faded to the rear – bathing the driver and front passenger in a warm and inviting celestial glow.

In styling the exterior and interior colour and materials palette, designers drew from Rolls-Royce history to create schemes inspired by some of the most celebrated Phantoms in Rolls-Royce history. The subtle contrast presented in the Madeira Red and Jubilee Silver Phantom Coupé, for example, is inspired by a 1930s Phantom II. A bolder, more defined contrast can be seen in timeless yet highly contemporary presentation of Midnight Blue and Artic White that echoes the genteel ambiance of a very special 1930s Rolls-Royce Phantom II Continental, whilst a new glass clear coat has been engineered to enhance Phantom’s mirror-like shine.

These extraordinary motor cars, among the last ever Phantom Drophead Coupé and Phantom Coupés are currently being crafted at the Home of Rolls-Royce. 2016 also represents the final year of production for the seventh generation Phantom limousine, with connoisseur customers invited to take the last opportunity to commission deeply personal, Bespoke expressions of this most seminal motor car. The order books for these very last customer commissions will close imminently.

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