By Air, Land, or Sea. Merc’s Take on Yachts and Luxury Planes


At the top of its range, Mercedes-Benz is a high flying luxury brand, well known for stylishly sailing the seas of wealth.True, you could have said that about Merc last year and been just as correct, but now the celebrated carmaker has pulled off no less than two world premieres at the Monaco Yacht Show. One by land, and another by sea. First off, MercedesBenz Style and Lufthansa Technik have teamed up to present the final interior design of a VIP aircraft cabin for short- and medium-haul flights. The realistic, virtual 3D presentation shows the VIP cabin that was developed with a focus on aircraft like the Airbus A320 and the Boeing 737. At the heart of the plane is a cabin concept created for 16 passengers that pushes the boundaries beyond the previously familiar dimensions of aircraft interiors.

Second, Silver Arrows Marine (SAM) is presenting the motor yacht "ARROW460 – Granturismo,” AKA the Edition 1 model, which undertook its maiden voyage back in April 2016.The yacht and aircraft cabin bring MercedesBenz Sensual Purity design concepts to new contexts, and with compelling results.

"With the yacht and the aircraft cabin we have transferred our philosophy of Sensual Purity to the ship and aircraft design," said Gorden Wagener, Head of Design of Daimler AG. "The creation was an inspiring challenge and we have created products that reveal a perfect contemporary luxury – hot and cool."

In partnership with Lufthansa Technik, the traditional separation of ceiling, wall and floor is entirely replaced by a dynamically styled, spiral layout. The interior appointments fit the cabin organically and homogeneously like a DNA helix. The individual spatial elements flow into one another. This gives rise to new, independent zones without the characteristic aircraft arrangement of seats and walls.

When entering the cabin, the air passenger is met by a wide, open welcome zone, which also encompasses a galley, a kitchen, a private room and a bathroom. Behind the lounge and dining areas, the cabin is divided up into a separate room with entertainment and information technology, and the guests' private area.

The bathroom and bedroom feature an open-plan design around a free-standing shower with transparent walls. A special highlight is the large, luxurious bed with its concave, upholstered headboard. Featuring numerous details, all the furniture with its sensuous clarity of design merges with the cabin interior. The cabin windows are concealed by black panels that are inspired by the screen design of the MercedesBenz SClass. Due to the Mercedes-Benz Magic Sky technology the panels can be dimmed electrically from black to transparent. Screens and touchscreens for infotainment can be seamlessly integrated into the black panels. The overall design is characterised by the aesthetic appeal of state-of-the-art luxury embodied in MercedesBenz.

"Together with Mercedes-Benz Style we plan to target this innovative concept at a private global clientele with a strong affinity for unique design. It is precisely customers from the VIP and VVIP sector who today want innovative and extraordinary design solutions for their aeroplanes. With our modular concept we offer the ideal solution for the most discerning demands, whether that be for private or business use," commented Wieland Timm, Vice President Sales VIP & Special.

In Monaco Mercedes-Benz Style and Silver Arrows Marine are showing the interior of the "ARROW460 – Granturismo" motor yacht for the first time. It combines the advantages of a sporty, open boat with the spacious interior and the private sphere of a luxurious trunk cabin cruiser. This makes the yacht, which offers room for up to ten passengers, suitable both for day trips as well as for multi-day excursions.

The interior is characterised by a high degree of variability. The large side windows are retractable, and the windscreen can be raised. This enables the passengers to sit comfortably in the interior with an all-round view and the feeling of sitting in the open.

Comfort comes courtesy of a luxurious bathroom and a separate multifunctional console. The yacht is also fully equipped with all relevant equipment for comfort, entertainment and leisure. Wood is used as a trim material throughout the entire interior. Through a three-dimensional application, the grain of the eucalyptus wood follows the overarching forms of the interior lining, underscoring the overall flow of the interior. For the floor covering a sustainable composite material was chosen, and the designers refined it with a flowing decor and a harmonious colour combination. The glazing is also characterised by a new type of technology. Light transmission can be controlled electronically in the same way as the MercedesBenz Magic Sky technology; at the same time the shimmering silver glazing is seamlessly integrated in the overall silhouette.

"By blending the maritime and automotive world with their respective design idioms, technologies and ideas we have created a new standard for motor yachts. The 'ARROW460 – Granturismo' blends maritime engineering artistry with charismatic design and perfect elegance, familiar from the world of Mercedes-Benz," said Ron Gibbs, Chairman of Silver Arrows Marine. SAM will be starting production of the yacht in the coming months. The first yachts will be delivered to customers in the second half of 2017. During the Yacht Show the boat is open for all interested visitors.

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