Nasser Bin Khaled Automobiles, the Authorized General Distributor of Mercedes-Benz in Qatar, has accomplished yet another year of success, despite several market challenges. 2016 was a year that witnessed great achievements with the launch of brand new models within their sedan, sporty, SUVs and luxury car range and commercial vehicles and trucks. Thanks to its comprehensive portfolio, NBK Automobiles is now providing the Qatari Market with a wide range of vehicles that suits every need, whether it is a heavy duty vehicle or a car that offers the comfort of luxury interiors. Nasser Bin Khaled Automobiles continues to reflect the motto of Mercedes-Benz which is “the Best or Nothing”.
Sales Performance Nasser Bin Khaled Automobiles continues to record strong numbers and steady growth in terms of sales across various segments.
Sales of the all new E-Class has recorded a 12% growth compared to 2015. For the third consecutive year, the A-Class has proven to be the backbone of the New Generation Compact Cars. In the luxury segment, and for the 3rd consecutive year, the award winning luxury sedan S-Class has been the top seller in the Mercedes-Benz portfolio in its segment in Qatar. The C-Class also continued its steady sales especially with the arrival of the all new two-door coupe. The company also introduced the all new S-Class and C-Class Cabriolet which hit the market by storm.
In the SUV segment, the GLE is the top selling model in the Mercedes-Benz portfolio in Qatar. The SUV family which also includes the GLA, GLC, GLS is now joined by GLE Coupe and the recently launched GLC Coupe.
AMG vehicles performed well in the year 2016 with an impressive 4% increase in the share of overall sales of Mercedes-Benz.
The iconic G-class the flagship of the SUV family, leads this segment with its edgy design and outstanding performance. The car maintained its sales records and NBK Automobiles has high expectations for the future with the launch of the G 500 4x42 .
Strong sales in commercial vehicles was demonstrated by the top selling van, the totally new V-class that was launched in 2016 and replaced the Viano. Within only three months of introduction to the market, the new luxury van recorded an increase of 16% in sales. The multi-purpose Sprinter also recorded strong sales especially sold as ambulances, while the Mercedes-Benz Buses accomplished 380% increase in sales in 2016 compared to 2015, a huge success in a competing field.
During 2016, Nasser Bin Khaled Automobiles also introduced to the Qatari market the Mercedes-Benz medium trucks Atego and Accelo and also the multi-purpose all-wheel drive medium trucks Unimog. The Actros, the flagship of Mercedes-Benz Trucks, the leader in the market in its segment, maintained its sales and leading position in the heavy duty trucks segment in Qatar.
New Vehicle Launches 2016 was the year that saw the launch of exciting new cars which added great value to the wide range of vehicles that the company offers. Eight new car models were launched including C-Coupe, E-Class and the GLS SUV. For the first time in Qatar, Nasser Bin Khaled Automobiles was proud to launch the luxury V-Class, the elegant and sporty GLC Coupe, S-Cabriolet, C-Cabriolet and the SUV that is perfect for all conditions G 500 4x42.
Commercial Vehicles With ever increasing pressure on businesses to increase efficiency, reduce operating costs and grow revenues, Nasser Bin Khaled Automobiles is proud to provide the Qatari market with two Mercedes-Benz new medium-duty trucks that deliver unmatched versatility, reliability and efficiency for business owners and fleet managers in a variety of industries. Designed to deliver maximum productivity, exceptional driving comfort, and the highest standards of safety, the Accelo and Atego model ranges offer exceptional power and agility. Providing the proven and unmatched Mercedes-Benz quality standards, both robust trucks are the perfect partner for transportation needs of all businesses. The company introduced the new Sprinter that offers a wide range of equipment options as well as new safety packages that meet the very highest standards. Sprinter Minibuses are the flexible all-rounders in the Sprinter family: a wide range of model variants, for 12 to 22 passengers, is coupled with almost unlimited deployment options to offer outstanding flexibility.
For the first time in Qatar, NBK Automobiles launched the new V-Class which is redefining the MPV segment. As the youngest and largest member of the passenger car family, it sets new benchmarks in its segment with its design and a host of innovations. The new V-Class combines room for up to eight people and offers exemplary functionality with the high-class appeal, comfort, efficient driving pleasure and safety that distinguish automobiles bearing the three-pointed star.
Sponsorships and Partnerships Emphasizing its commitment to Qatar, Nasser Bin Khaled Automobiles extended its support as sponsors and partners to many events such as the first Grazia Style Awards by Grazia Magazine, the only international women’s monthly in Qatar and one of 25 international editions of the leading fashion title.
Nasser Bin Khaled Automobiles, the Exclusive Automobile Partner of the event, was also the proud sponsor of two awards “Best Regional Designer” Award and “Best Shopping Destination” Award.
The two awards highlights Mercedes-Benz commitment to develop the talents from Qatar and the region and help them pursue their career through providing them the best support.
NBK Automobiles sponsored the Qatar International Boat Show where it was the official car of the event. Other events that received the support of the Nasser Bin Khaled Automobiles and Mercedes-Benz are Arab Future City, Project Qatar and Hospitality Qatar - one of the few hospitality platforms in the Gulf region.
At the Qatar Motor Show, the Mercedes-Benz stand was the biggest and the most luxurious with 13 vehicles displayed with the launch of 4 new models that captivated the visitors.
Mercedes-Benz branded events Following the first season in 2015, Nasser Bin Khaled Automobiles was pleased to organize the second and third seasons of Mercedes-Benz FashionWeek in Doha. In 2016, the bi-annual event took place in May and November with the participation of more than 45 designers from Qatar, the region and across the world. The events are positioned to showcase established and emerging talents and influenced style trends for the upcoming seasons.
For the first time, Nasser Bin Khaled Automobiles organized the first “Mercedes-Benz Exchange Carnival” at the Mercedes-Benz Pre-Owned Cars Showroom on Salwa Road. The carnival is the first event of its kind from Mercedes-Benz which presents all car owners a unique opportunity to exchange their vehicles and to purchase any Proven Exclusivity Mercedes-Benz at special discounted rates. These deals also include free vehicle evaluations and other options when exchanging one model for another. In April, Nasser Bin Khaled Automobiles hosted the first Mercedes Trophy Golf Tournament at Doha Golf Club, with the participation of Mercedes-Benz car owners & golf enthusiasts in Qatar. The first Mercedes Trophy Golf Tournament gathered 88 players where trophies and valuable gifts were awarded in three different categories for men and women. Customer Relations and Corporate Social Responsibility (CSR): The clients are always the main focus of Nasser Bin Khaled Automobiles. Within its CSR program and community driven events, NBK Automobiles supported events that reflect its appreciation to its loyal customers. It is the company’s way of giving back to the community that it works within.
The company invited its valued customers with their families for a movie evening at the Novo Cinema in the Pearl Doha, where all members of the family enjoyed the film and many lucky winners left with vouchers and gifts.
In addition, the company offered free tickets to its clients to enjoy the ExxonMobil Tennis Tournament held in Qatar and watch the international players competing for the golden Falcon Award.
During Ramadan, and within the spirit of the holy month, NBK Automobiles volunteers were happy to distribute Iftar packs to the needy people and the drivers who were driving home at the time of Iftar. This reflects the company’s respect and observance to the local culture and ethics that are considered the inspiration of the company at all times. Also during the holy month of Ramadan, the company sponsored two tents offering the customers to enjoy Suhoor in two of the top hotels in Qatar.
As part of its continuous effort to please the customers and make their journey with Mercedes-Benz more exciting, Nasser Bin Khaled Automobiles has introduced a new vehicle delivery area in the showroom on Salwa road. The customers can receive their new car ready to drive while resting in a cool relaxing environment and enjoying the authentic Arabian hospitality. In addition, NBK Automobiles has designed a special Welcome Pack for customers that includes a high end Mercedes-Benz branded luxury items including key chain, perfume, pen and a souvenir Mercedes-Benz car.
The customer care continues with the online customer satisfaction survey that has been launched to allow all customers an easy interaction with the management and express their feedback on the service, making it faster and clearer for the company to spot any complain and deal with it. The company also introduced the Appointment Booking Service that gives the customers the choice to bring their cars to the service according to an appointment, thus saving their time and effort and ensure the maintenance of their car on time.
2017 The year ahead looks very promising for Nasser Bin Khaled Automobiles, in spite of the challenges in the auto market in Qatar and the world. The company will continue its initiatives and strong performance, thanks to the continuous effort of the management and all employees. 2017 will witness the launch of new car models in Qatar Motor show in the coming April, and more high end services will be delivered to the customers as part of the policy of the company. NBK Automobiles will also enhance its Mercedes-Benz service packages to provide the valued customers with hassle-free quality services at all times.
Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and through offering a wide range of products that appeal to car enthusiasts who appreciate quality and style. As a brand, Nasser Bin Khaled Automobiles is deeply associated with a successful history of premium quality service and market leadership.