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AAB launches the Luxury Crossover 2020 Lexus RX

Bringing an unparalleled level of elegance and refinement to the high-end crossover market, the new 2020 Lexus RX was launched in the Middle East today. An array of interior and exterior enhancements builds on the iconic luxury crossover’s enduring appeal, with reinvigorated design and function elements that will exceed the expectations of the most discerning owners.

First launched in 1999, the Lexus RX has created the blueprint for luxury crossover utility vehicles and set the tone in the segment ever since. The 1999 Lexus RX 300 was the world’s first luxury crossover, while the 2006 Lexus RX 400h was the world’s first hybrid electric luxury crossover. The 2020 model’s sleek new exterior retains a sporty and powerful feel, while the character line that runs from the front to the rear has been improved, adding an exceptional flow and consistency to the overall appearance that emphasizes Lexus’ new design language.

The new Lexus RX also embraces Lexus’ reputation for engaging performance. The engineering team scrutinized every part of the vehicle and has made significant enhancements to the rigidity of the body and suspension system, as well as adding a new shock absorber and brake-control system. The result is a vehicle with outstanding handling, which enables drivers to trace their desired driving line with incredible precision.

Yugo Miyamoto, Chief Representative, Middle East and Central Asia RepresentativeOffice, Toyota Motor Corporation, said: “We are thrilled to launch the new RX in the Middle East – a groundbreaking vehicle that further elevates Lexus’ status as a pioneer in the luxury crossover segment. This exciting new model blends brave design and stunning looks with innovative technology to deliver a safe and comfortable ride for occupants. The 2020 Lexus RX is the latest step in our ongoing drive to create amazing experiences for owners and passengers by developing vehicles that truly ignite their emotions, and offer them a highly engaging driving experience.” 

Miyamoto added: “Lexus’ hybrid electric variant, the RX 450h, reflects our continuous commitment to providing environmentally-friendly vehicles while offering customers the opportunity to experience the power and pleasure of sustainable mobility through cutting-edge technology. I want to thank all our customers in the region for continuously inspiring us to push the boundaries of creativity, craftsmanship, and innovation, and look forward to surpassing their expectations.” 

The 2020 Lexus RX represents a subtle evolution of previous generations’ dynamic exterior aesthetic, which begins with a new L-patterned grille mesh and a smoother surround that blends more seamlessly into the front bumper. Prominent grille arrangements have been sculpted into the bumper corners, with the fog lights now residing in the lower part of the front bumper. Slender new headlamps add an extra element of sharpness to the frontal appearance. A similar re-think has been applied to the rear, where the fog lights have been integrated more effectively into the valance area, and the functions of the combination lamps are arranged in a strict horizontal divide, increasing the sense of vehicle width.

The luxury crossover receives several changes designed to enhance driving dynamics across the lineup. Both the front and rear stabilizer bars are now hollow to reduce weight, yet their thicker diameters and reinforced bushings help minimize body roll and improve steering response. The shock absorbers have been re-tuned to complement the stiffer roll bars, while upgraded dampers feature a new friction-control device that helps control high-frequency vibrations for a smoother ride.

Responsiveness is further refined by the Adaptive Variable Suspension (AVS), which offers a range of up to 650 instantaneous compression and damping adjustments to more precisely manage overall handling, stability, and control, together with the newly added Active Corner Assist (ACA), which helps prevent understeering on turns by applying more braking force to the inner wheel. 

The 12.3-inch high-resolution, split-screen Lexus Multimedia System touchscreen has been moved nearly 5.5 inches closer to the driver and offers control of both audio and climate systems. The touchscreen also includes a rearview camera to assist the driver in reversing. Furthermore, the new Lexus RX’s advanced smartphone integration offers access to in-car connected technology applications from Apple CarPlay® and Android Auto, together with a designated phone storage area and six USB ports to ensure occupants always remain connected on the go.

Additionally, the 2020 Lexus RX adds the convenience of a hands-free power backdoor, which is activated via a foot-operated system that can be used when the user’s hands or arms are full, such as when carrying goods. Placing or kicking up a foot toward a sensor beneath the rear bumper cover opens or closes the electrically actuated backdoor.

The new Lexus RX is available with a choice of two powertrains. The RX 350 model comes with a 3.5-liter V6 petrol engine, which produces 296 hp and 370 Nm of torque and is mated to an eight-speed automatic transmission. Meanwhile, the RX 450h variant is equipped with a 3.5-liter V6 petrol engine and two electric motors and produces a combined system output of 308 hp. The class-leading hybrid electric model enables customers to contribute to a sustainable future while enjoying increased driving satisfaction and acceleration smoothness, particularly when starting off. 

The Lexus RX 450h can be driven entirely by electrical ‎power with zero-fuel consumption and carbon emissions, or through a combination of its petrol ‎engine and two electric motors, depending on the vehicle’s speed and customer’s driving behavior. ‎The batteries in the hybrid electric drivetrain are automatically charged by either the petrol ‎engine or when braking and decelerating, eliminating the need to plug in a power cord. A host of advanced technologies ensure the RX 450h drives like any other conventional vehicle, while not requiring special fuel. The introduction of the electrified version of the RX cements Lexus’ continued efforts in creating ever-better cars and further reiterates its commitment to environmental sustainability. 

As with any Lexus vehicle, safety is a top priority for the new RX. Drivers can enjoy complete peace of mind thanks to the Lexus Safety System+, an advanced safety technology package that includes Pre-Collision System (PCS) with pedestrian detection during daylight and certain low-light conditions, as well as daytime cyclist detection, all-speed range Dynamic Radar Cruise Control (DRCC), Lane Tracing Alert (LTA), and Adaptive High-beam System (AHS). 

The vehicle also includes a comprehensive array of safety features designed to protect its occupants, such as 10 SRS airbags, Vehicle Stability Control (VSC), Traction Control (TRC), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Panoramic View Monitor (PVM), Blind Spot Monitor (BSM), Parking Support Alert (PKSA), Rear Cross-Traffic Alert (RCTA), Active Cornering Assist (ACA), and Hill-start Assist Control (HAC), among many others. 

Further adding to its stylish visual appeal, the 2020 Lexus RX offers a refined range of color and trim options that allow owners to customize their vehicles according to their discerning tastes. Customers can choose from 10 distinctive exterior colors, including the newly-developed Terrane Khaki Mica Metallic and Ice Ecru Mica Metallic, which evoke an aura of luxury and glamour. Meanwhile, the interior comes in six elegant color combinations, with the new Ocher and White Ash options, adding to the vehicle’s sophisticated appeal. Two new wheel designs have also been introduced in 18-inch and 20-inch sizes to further distinguish the sleek exterior.


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