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Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover vehicles in the State of Qatar, has announced the completion of renovation work to its second world-class showroom in the vibrant Al Sadd area in the heart of Doha, as the automotive brand further cements its leadership position in the market.

The enhancements allow the luxury British marque to reach a wider clientele in Qatar and better serve their demands with access to state-of-the-art services for both Jaguar and Land Rover brands.

The newly refurbished location serves as a complementary sister-showroom to the flagship site Alfardan Premier Motors opened at Burj Alfardan in Lusail City, earlier this year. The Lusail branch is currently the world’s biggest, state-of-the-art, multi-level Jaguar Land Rover showroom.

Providing the automotive brand’s discerning customers and the nation’s uncompromising motorists with another option for an exemplary Jaguar Land Rover showroom, the Al Sadd location is conveniently positioned in the well-known Alfardan Plaza.

The freshly remodelled facility is sure to delight auto-enthusiasts and loyal clientele alike. Alfardan Premier Motors has created a welcoming hub for its customers, merging innovative design and technology built around customers’ needs and expectations. 

“Where our Lusail showroom provided a podium to showcase the finest automotive craftmanship and a springboard for brand growth, our Al Sadd location builds on this momentum by inviting more of Qatar’s astute motorists to immerse themselves in Jaguar and Land Rover. Now newly refurbished, the Alfardan Plaza showroom perfectly embodies the luxury and refinement synonymous with the automotive leader, and marks another signal of our enduring commitment to Jaguar Land Rover,” said Samer Bou Dargham, General Manager for Alfardan Premier Motors.

“Alfardan Premier Motors is an important and long-standing partner of Jaguar Land Rover in Qatar”, commented Bruce Robertson, Managing Director, Jaguar Land Rover MENA. “Alfardan Premier Motors has consistently invested in providing world-class showrooms and service centres, keeping the needs of our customers at the core. The Alfardan Plaza showroom is just another step forward in this regard, and one that reflects not only the growth of our brand but the local market’s evolving vision and ambitions”.

Alongside state-of-the-art lighting systems and luxurious customer lounges, the showroom boasts a trailblazing vehicle Personalization Studio offering the ultimate in bespoke vehicle customisation. Ultramodern configuration tables and accessory walls allow customers to add their own personal touch while choosing their next model.

Alfardan Premier Motors not only offer customers a place to buy their vehicle, but also a space to personally experience the Jaguar Land Rover brand. This showroom has been designed with the same meticulous attention to detail synonymous with the Jaguar Land Rover range of vehicles, in order to provide an uncompromising retail experience for Qatar’s discerning automotive clientele.

Built to the new Jaguar Land Rover global ARCH standard, the Alfardan Plaza showroom was designed to enrich the customer experience, beyond simply showcasing each brands’ model portfolio. By creating an immersive space featuring distinct architectural touches, the showroom successfully embodies ultimate comfort and luxury worthy of the Jaguar Land Rover name.

The newly refurbished showroom will showcase the full range of the latest vehicles for both brands, including the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Land Rover Discovery and Land Rover Discovery Sport. Under the Jaguar line-up will be featured the Jaguar XF, XE, F-PACE, E-PACE and F-TYPE. 

Joining the flagship line-up will be the new Land Rover Defender. The keenly anticipated icon is equipped for 21st century adventures, with intuitive technologies and connectivity. Touted to be the most capable Land Rover ever built, the model was revealed earlier this year at the Frankfurt Motor Show and is due to be launched in the region during the first quarter of 2020. 

Dedicated areas of the showroom will also display Approved pre-owned vehicles from Jaguar and Land Rover, designed against rigorous Qatari servicing and maintenance quality standards adopted by both brands, and offering pre-owned motorists the same peace of mind they would enjoy when purchasing a new model. The showroom also houses a special vehicles area which is home to the likes of the Range Rover SVAutobiography, Range Rover Sport SVR, Jaguar F-PACE SVR and Jaguar F-TYPE SVR.

Customers will also get to see a range of Jaguar Land Rover premium lifestyle branded goods and merchandise that have been carefully designed with the same attention to detail that goes into designing and developing Jaguar Land Rover range of vehicles. When the time comes to take the keys, the facility has dedicated private bays for the vehicles’ handover to customers.


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