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Lexus AAB launches the Premium Sakura Lounge

The word Sakura means Cherry blossom. The Japanese cherry blossom, or Sakura, has long been adored by people across the globe. It is regarded as a symbol of renewal, vitality, and beauty. During the spring season of each year, thousands travel to Japan to view the wondrous spectacle of these white or pink flowers blooming. The flower bloom for 2 weeks in April. 

The Lounge is inspired by the concept of Omotenashi, which is the Japanese spirit of hospitality that not only fulfills people’s needs, but anticipates them. Omotenashi is a key element that makes up Lexus Dealership culture, customer service and the L-finesse design philosophy for many Lexus models – stated Mr. R.K. Murugan AAB Acting CEO

Inspired by Lexus covenant AAB & Lexus are determined to treat their customers as they would treat a guest in their own home. True to the concept of Omotenashi, AAB strives to do more than simply meet the needs of Lexus owners.

Ambassadors of Japan, Cuba and Venezuela along with Mr. R.K. Murugan & Mr. Firas Mufti Senior Marketing Manager inaugurated the Sakura Lounge. Social Media, Bloggers, influencers and Media attended the inauguration of Sakura Lounge. Sakura Lounge is located in Lexus State of the Art Showroom and it is located in the first floor.

Mr. Firas Mufti added, at AAB we treat our customers as guests to our home and have them experience true Omotenashi. 

Being a member of the Sakura Lounge, you and your accompanying friend/family member (a plus one) get the privilege to enjoy a host of benefits such as:

Unlimited Starbucks Coffee


Reading materials

Dramatic racing simulations while being in the driving seat of the Gran Turismo Play Station Racing console 

Playing Billiards with your friends to improve your skills and coordination

Reducing your Stress and Anxiety in one of Premium Massage Chairs.

AAB also provides you with the option of using one of their 2 Meeting Rooms equipped with state of the art Microsoft surface hub.

Sakura Lounge will provide Lexus customers with a sophisticated, tranquil environment where they can feel at ease and anticipate the joy of owning a Lexus. It will be their home away from home. AAB commitment to their customers has always been their top priority. 


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