Exclusive Interview with Ahmad Al Tawbah, CEO of Motory.com
- Maqina Team
- 15 hours ago
- 3 min read
Talent, Technology & Global Influence
Q: How important is nurturing local talent in achieving Saudi Arabia’s sustainable mobility goals?
A: Nurturing local talent is fundamental to achieving Saudi Arabia’s sustainable mobility vision. Beyond technical skills, fostering a culture of innovation and entrepreneurship is key. Initiatives like Made in Saudi, the Human Capability Development Program, and innovation hubs like KAUST are preparing young Saudis to lead the EV and mobility revolution. Empowering local talent ensures solutions are tailor-made for the region’s needs.
Q: Which emerging technologies will have the most impact on the future of mobility?
A: Three transformative technologies stand out:
Artificial Intelligence (AI): Revolutionizing autonomous driving, traffic systems, and predictive maintenance.
Battery Innovation: Solid-state batteries and ultra-fast charging will make EVs more accessible and practical.
Green Hydrogen: Vital for heavy transport and aviation where batteries alone aren’t sufficient.
Saudi Arabia’s leadership in hydrogen initiatives like NEOM's Green Hydrogen Project is paving the way for sustainable mobility.
Q: How is Saudi Arabia attracting global investment and technology partners in the EV space?
A: Saudi Arabia is becoming a global hub for clean mobility innovation through:
Strong government backing via Vision 2030 and investments from the Public Investment Fund (PIF).
Incentives such as tax breaks, infrastructure support, and access to industrial zones.
A strategic location and a growing, tech-savvy consumer market.
Together, these factors make Saudi Arabia an ideal destination for EV investment and collaboration.
Q: What message do you hope global stakeholders take away from EVS Saudi Arabia 2025?
A: EVS Saudi Arabia 2025 is not just an exhibition — it’s a statement of intent.The Kingdom is committed to sustainability, technology, and inclusive economic growth.The message is clear: "Join us." Saudi Arabia is open for collaboration, innovation, and building a cleaner, smarter transportation landscape.We are not just adopting global technologies — we are shaping them.
Disclaimer:
The views expressed in this Q&A reflect the author's personal opinions and are intended for informational purposes only. They do not constitute financial, legal, or professional advice. Readers are encouraged to verify information independently.
Bio
Ahmad Al Tawbah holds an MBA and a Post-Graduate Diploma in Digital Leadership from Warwick Business School, along with a Bachelor's Degree in Computer Science from King Abdul Aziz University.As a founding team member of Motory.com since 2013, Ahmad’s expertise spans the automotive, financial services, and technology industries, positioning him as a leader in driving digital transformation in the automotive sector.
About EVS Saudi Arabia 2025
EVS Saudi Arabia 2025 is the Kingdom’s premier international exhibition dedicated to showcasing the future of electric vehicles, energy storage, and smart mobility solutions.
Held from May 4–6, 2025, at the Riyadh Front Exhibition and Conference Center, the event brings together leading manufacturers, suppliers, innovators, policymakers, and investors under one roof.
Aligning with Saudi Arabia’s Vision 2030, EVS Saudi Arabia 2025 is committed to accelerating the transformation of mobility by fostering innovation, creating investment opportunities, and building strategic partnerships that advance sustainable transportation.
Highlights:
Hundreds of leading exhibitors and solution providers
Thousands of industry buyers, entrepreneurs, and government leaders
Live product showcases, B2B matchmaking sessions, expert-led seminars
Key Sectors:
Electric Vehicles and Components
Charging Infrastructure and Stations
Battery Technology and Energy Storage
Smart Mobility and Infrastructure Projects
Renewable Energy Integration for Transport
Visitors can expect cutting-edge innovations, educational forums, live demonstrations, and unmatched networking opportunities.
About Motory.com
Launched in May 2014, Motory.com, part of Abdul Latif Jameel Technology Limited, is one of the leading online platforms for buying, selling, and researching vehicles across Saudi Arabia and the wider Middle East.
Website Reach:
Over 2 million monthly visitors (estimated)
Over 15 million monthly page impressions (estimated)
Social Media Presence:
Instagram: @motorysaudi – 470,000+ followers
Twitter (X): @MotorySaudi – 70,000+ followers
Facebook: Motory Saudi – 2.2 million followers
Motory.com continues to play a major role in facilitating seamless digital transactions and providing trusted automotive content throughout the Kingdom.
Join Us at EVS Saudi Arabia 2025!
Dates: May 4–6, 2025
Venue: Riyadh Front Exhibition and Conference Center, Riyadh, Saudi Arabia
Website: https://evs-saudi.com/
Register for FREE: https://reg.visitorsys.net/evssaudi2025-visit
