National Car Company (NCC), the sole agent for Mazda in Qatar for over 4 decades, launched the ALL NEW MAZDA 3 at a lively event held at the Doha Festival City on Thursday, 10th October, which was attended by representatives from the Media and invited guests. The new models were unveiled by the chief guest H.E. The Ambassador of Japan, Mr. Kazuo Sunaga, and Sheikh Ahmad Bin Nasser Al Thani – President Director of National Car Company.
The newly launched sedan and hatchback models were on display at the mall during the weekend and received an enthusiastic response from the mall visitors
The New Mazda 3 Hatchback offers an emotive design, while the sedan aims to present more elegant proportions. Both the Hatchback and Sedan models feature Mazda’s SKYACTIV-G 2.0 liter engine with 6-speed automatic transmission while the SKYACTIV-G 1.5 litre engine option is also available.
Speaking at the launch, Sheikh Ahmad Bin Nasser Al Thani, President Director of NCC said “It is an important milestone for the unique Mazda brand and the National Car Company and marks “the beginning of a new era” with these new generation models which blend exquisite design with exhilarating driving dynamics. I am sure that these premium Mazda models will delight the discerning car lovers of Qatar and set higher expectations when it comes to design, performance, safety… and above all the pleasure of driving!”
New Mazda3 was developed to inspire and create an emotional bond with its customers in two very distinct ways. A completely new design approach was taken when styling the sedan and hatchback, each embodying strikingly different personalities. Mazda’s further-evolved KODO design is skillfully applied to the sedan’s hood, cabin and trunk evoking an air of elegance and sense of sleekness. The body features a horizontal flow that accentuates the wide and low stance look, while presenting an atmosphere of serenity that would appeal to a sophisticated audience.
In contrast, the Mazda 3 hatchback is meant to be sportier and more emotion oriented, featuring aggressive body sides and C-pillars that do away with traditional body lines with constantly shifting reflections. The hatchback design is topped with a roofline that suggests speed and accentuates its powerful presence.
HUMAN CENTRIC: TOUCHING THE SENSES
Mazda’s design philosophy continues with an all-new interior and cockpit environment that helps drivers experience perfect seating and connectedness while driving the New Mazda3. The center console has been redesigned with the shift knob, new Commander Control and Armrest moved forward, while the cupholders are repositioned to the front – all configured to provide a more natural feeling for any driver. The new Mazda 3 is the first to introduce an all-new 8.8-inch MZD CONNECT infotainment screen to the brand and comes standard on all models. Also standard is an all-new 3-way, 8-speaker Sound System, new Steering Wheel design featuring Illuminated Controls and Switches, 7-inch TFT reconfigurable gauge cluster display, LED headlights and taillights, Bluetooth phone and audio pairing, remote keyless entry, push-button start, electronic parking brake, new knee air bags, rear-view camera and two USB audio inputs, amongst a long list of other features. New Mazda 3 offers two new interior color options. A new Greige interior color that combines the cool tones of gray with the soft feel of beige to create a pleasing sensation of vitality, warmth and sophistication, and a new red leather interior color exclusive to the Mazda 3 Hatchback, that conveys a deep, vivid appearance that helps heighten the sensuality of the exterior design.
MAZDA HARMONIC ACOUSTICS
Assured control of sound in the cabin – whether noise or music – is another key element of driving pleasure, achieved amazingly well by Mazda Harmonic Acoustics. This far-reaching audio initiative was developed to create a quiet cabin that insulates you from unwanted and distracting outside noise, while still allowing for the subtler sounds from the road and engine that add to the driving experience. It also evident in the design of the audio system that now delivers the same rich sound at both low and high volumes. Particular attention was paid to speaker placement to give deep, satisfying bass and clear, well-localized mid-range and high frequencies. The result is detailed, natural reproduction of music with astonishing depth and clarity at any volume.
The high-end models of Mazda3 Sedan and Hatchback come with 18-inch Alloy Wheels (special Black finish Alloy Wheels for the Hatchback), Leather Seats and Trims, Leather-Wrapped Steering Wheel and Shift Knob, Power Windows with One-Touch Down/Up Feature, Automatic Dual-Zone Climate Control, Rain-Sensing Windshield Wipers and Mazda Advanced Keyless Entry.
HUMAN CENTRIC: REASSURING SAFETY
i-ACTIVSENSE safety features in the Mazda3 include an all-new Driver Attention Alert that displays an alert along with a sound when it detects driver fatigue or decreased attentiveness, along with Smart City Brake Support, Smart Brake Support, Blind Spot Monitoring with Rear Cross-Traffic Alert, Lane Departure Warning with Lane-Keep Assist, High Beam Control and Mazda Radar Cruise Control with Stop & Go function.
New Mazda3 will be available in Standard, Core and Premium grades with package options meant to appeal to a wide range of customers. Mazda3 Standard and Core packages are equipped with high quality 8-speaker audio system with custom tuning to provide more powerful bass and higher audio quality as part of Mazda’s newly developed Harmonic Acoustics system.
MAZDA: MOVING TOWARDS PREMIUM
The new Mazda 3’s premium grade package is highlighted by a BOSE® premium 12-speaker Audio System with Custom Tuning to provide more powerful bass and higher audio quality. Other upgrades to the audio are an Aluminum Speaker Grille and Shark Fin Antenna. The driver is comforted with 8-way Power Driver’s Seat, Power Lumbar Support and 2-Position Driver Memory System, while also including Heated Front Seats. This package also features new Memory Position Door Mirrors.
The line-up is topped with the Mazda3 Premium package and features Windshield-projected Active Driving Display, Leather Seats, Power Moonroof, Signature Front and Rear LED lighting and Adaptive Front-lighting System. Mazda3 Premium package Sedan includes Paddle Shifters while Mazda3 Premium Hatchback offers 18-inch black finish alloy wheels and paddle shifters when equipped with SKYACTIV-DRIVE six-speed automatic transmission.
New Mazda 3 models come equipped with a SKYACTIV-G 2.0-liter engine that is rated to deliver a maximum power output of 152.8 Ps at 6,000 Rpm and 200 Nm of torque at 4,000 Rpm. Along with G-Vectoring Control Plus vehicle dynamic enhancements that’s standard on all New Mazda3 models, various improvements such as redesigned seats, retuned body structure and an all-new suspension absorb road vibrations to help provide a smoother and more enjoyable driving experience.
New Mazda 3 Hatchback and Sedan models are on display and for sale at the state-of-the-art Mazda showroom located at Al Nasr, Doha.
For more information, visit Mazda showroom, call 44435965/44417859 or log on to www.mazda-qatar.com