Leading the Charge: How Yvonne Winter and FlyNow Are Powering Saudi Arabia’s Mobility Vision
- Maqina Team
- Apr 27
- 3 min read
Updated: Apr 29
Vision and Strategic Outlook
What inspired your involvement in EVS Saudi Arabia 2025, and why is this event important now?
My involvement began after an inspiring conversation with Ahmed Zahoor from MIE last year. We immediately aligned on the urgent need for collaboration across industries to drive sustainable mobility. With Saudi Arabia making bold moves toward industrialization, the timing is ideal and FlyNow is ready to contribute with scalable 3D mobility solutions.
How do you see Saudi Arabia positioning itself in the global sustainable mobility movement?
Saudi Arabia is becoming a true game-changer. Vision 2030 places logistics and infrastructure at its core, creating not just a market but an entire ecosystem for innovation. The Kingdom isn’t just following EV trends, it’s aiming to lead with scalable solutions like automated air mobility.
What can exhibitors and attendees expect from this year’s edition that sets it apart?
This year’s EVS Saudi Arabia offers a truly unique experience. FlyNow will showcase our eCopter with an immersive VR "flight" experience. I’ll also deliver a keynote on 3D mobility and participate in a panel discussion. We are launching an innovation contest and featuring a special interview with Linda from the Vision 2030 podcast.
What long-term impact do you hope EVS Saudi Arabia will have on the region?
I hope EVS Saudi Arabia fosters a strong, future-ready mobility ecosystem by building bridges between policy, industry, and society - making it a catalyst for sustainable development and positioning the region as a leader in next-generation transportation.
Industry Collaboration & Innovation Focus
What role does cross-industry collaboration play in sustainable mobility?
It’s essential. Transportation challenges can only be solved through collaboration across private sectors, government, academia, and regulators. Collective action is the key to building impactful and scalable solutions.
How is FlyNow contributing to EV technology and innovation?
FlyNow pushes the boundaries with our modular eCopter, an ultra-efficient, scalable eVTOL. We also founded the Sky Alliance for Automated Air Mobility to create a fully integrated, highly automated 3D mobility system.
What are the biggest challenges for the EV sector in the GCC, and how can EVS Saudi help?
Harmonized policies, certification frameworks, and building local industrial capabilities are the key challenges. EVS Saudi plays a crucial role in bringing stakeholders together to address these gaps.
How do you see public-private partnerships evolving in Saudi Arabia’s mobility transition?
PPPs are critical. Infrastructure like vertiports must be state-driven while private companies support innovation and regulation. Shared responsibility will drive real progress.
Talent, Technology & Global Influence
How important is nurturing local talent in achieving Saudi Arabia’s mobility goals?
Absolutely vital. We work closely with universities and are running an innovation contest during EVS Saudi to engage and empower future mobility leaders.
Which emerging technologies will shape the future of mobility?
AI, battery advancements, and hydrogen fuel cells will all play major roles. Our eCopter is modular, designed for today's batteries and tomorrow’s hydrogen technology.
How is Saudi Arabia attracting global investment and technology partnerships?
Saudi Arabia’s strategic initiatives like NEOM, NIDLP, and MIM’s incentive programs create a highly attractive, investor-friendly environment for sustainable mobility.
What message do you hope global stakeholders take away from EVS Saudi Arabia 2025?
The transformation is happening now. Real-world solutions are ready. Collaboration across industries and regions is key to shaping a cleaner, smarter, and more connected future. EVS Saudi is the invitation to be part of this global movement.
See You at EVS Saudi Arabia 2025!
Dates: May 4–6, 2025Venue: Riyadh Front Exhibition and Conference Center, Riyadh, Saudi Arabia
Register for Free: https://reg.visitorsys.net/evssaudi2025-visit