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Alfardan Group Automotive Operations , importers of the world's most iconic brands, was recognized for its strong support of the 33th GCC Traffic Week which wrapped up its activities last week. Alfardan Automobiles, the official importer for the BMW Group in Qatar displayed BMW X4 and, Alfardan Premier Motors, the official importer for Jaguar and Land Rover in Qatar displayed the Jaguar XF. Alfardan Automotive Group took part of the week-long program which saw in attendance scores of high ranking traffic officials from across the GCC.

Ihab Allam, General Manager of Alfardan Automobiles, said: "We, at Alfardan Group Automotive Operations, are committed supporters to core national initiatives, particularly ones which would help safeguard the future of our youth and the well-being of our society. Road awareness and traffic safety are key issues we should all truly consider and firmly drive in our community".

Rabih Ataya, General Manager for Alfardan Premier Motors, said: “The Traffic Department and the Ministry of Interior of the State of Qatar have saved no effort into crafting an annual road awareness program that brings together young and adults to better understand the importance of road morals. The GCC Traffic Week is one in a series of initiatives which are being organized year on year."

The 33th GCC Traffic Week, titled “Your Life is a Trust" opened last week at a ceremony held in Doha. The opening ceremony was attended by Director General of Public Security Major General Saad bin Jassim Al Khulaifi, and a number of directors of departments of the Ministry of the Interior and the Heads and members of the delegations of the GCC participants and a large gathering of citizens and residents.

The exhibition included a number of pavilions for participating companies and institutions to showcase their methods and procedures, as well as publications for traffic safety.

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