With a fresh look, modern technology and a more powerful engine, The Mitsubishi ASX adopts the brand’s latest Dynamic Shield front design language with LED headlights and taillights. The fresh rear skid plate is finished in silver to make the ASX seem a bit more rugged, while the front bumper completes the look. Out back, LED taillights work with conventional turn indicators in the reconfigured tail lamps, while a rear fascia and bumper design deletes a lot of chrome work and

The launch of AREA M on 3 February 2026 marks the beginning of a new era of performance experiences. Memmingen joins Maisach as a new location; at the same time, AREA M restructures the portfolio and creates a more international focus. This includes a redesigned website with an Experience Finder that makes it easy for both existing fans and new visitors to find what they are looking for with just a few clicks. Gamified activities expand the portfolio. The “Games of Drift”, fo

NIO, a global leader in premium smart electric vehicles, has announced its Ramadan campaign designed to make premium smart electric vehicles accessible to a wider audience across the UAE.   Moving beyond standard seasonal offers, NIO is introducing a dual-option structure that allows customers to tailor their financial entry point. For a limited time, buyers can choose between an industry-leading monthly hire purchase rate starting at AED 2,499, or secure an immediate cash ba

MG Motor Middle East has marked a defining milestone in its regional journey with the introduction of the all-new MG RAKAN, the first vehicle in the Middle East to carry an Arabic name as an official model designation and the brand’s first truly capable and dedicated 4x4.   By placing Arabic language and identity at the heart of a globally produced vehicle - the RAKAN is neither a limited run nor special edition, but a permanent and integral part of the brand’s regional portf

SAIC Motor has announced the appointment of Jacky Xu as Managing Director for its Middle East operations, effective 1 February, as Tom Lee transitions into retirement following a distinguished tenure leading the brand’s operations across the region. The appointment marks a new chapter for the company as it builds on the strong foundations established under Lee’s leadership, which saw subsidiary MG Motor break into the GCC’s top five best-selling car brands and expand to 12 ma

INFINITI has revealed the 2026 QX60 in Dubai, marking its regional premiere as the brand’s latest expression of modern Japanese luxury. The model arrives with a renewed sense of presence, shaped by the brand’s Artistry in Motion design direction and brought to life through fresh details that elevate both style and performance.   Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., commented, “The QX60 has consistently resonated with custome

Nissan is raising the benchmark for in-cabin audio with the debut of the Klipsch® Premium Audio System on the all-new iconic Patrol in the Middle East. For the first time, selected variants of Patrol, including top-grade Patrol V6T Platinum, Patrol PRO-4X and Patrol NISMO will be available with the 12-speaker Klipsch system, engineered and tuned exclusively to deliver an immersive, high-fidelity sound experience. Developed in collaboration with Panasonic Automotive, the Klips

Nissan is celebrating more than four decades of Nissan Motorsports International Co., Ltd. (NISMO). Since its founding in 1984, NISMO has served as the brand's dedicated motorsports and performance arm, bridging the gap between factory racing dominance and high-performance road vehicles. This legacy continues to expand today, with a specific focus on the Middle East following the regional launch of the all-new Patrol NISMO and Z NISMO in less than a year ago. In September 198

Saleh Al Hamad Al Mana Co., the authorized distributor of INFINITI in Qatar , has been named the FY24 winner of the INFINITI Global Award (IGA),  a distinguished international recognition celebrating exceptional partner performance across the INFINITI global network. The achievement was officially celebrated during a handover ceremony held at the INFINITI showroom  at The Pearl, hosted by Hisham Saleh Al Mana, Chairman and Managing Director of Saleh Al Hamad Al Mana Co.  INFI

The Mitsubishi L200 reflects Mitsubishi Motors' unwavering commitment to innovation, excellence, and meeting the evolving needs of the Middle East & Africa and Qatar markets. It represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability. Customers can explore the Mitsubishi L200 at Qatar Automobiles Company (QAC), the authorized general

Silver Lake Motors - a subsidiary of Al Mana Holding , has achieved a significant milestone in Qatar with the successful market launch of the EXEED EXLANTIX  range, reinforcing the brand’s growing presence in the country’s premium electric vehicle segment. The launch underscores Qatar’s continued progress toward sustainable transportation solutions, in alignment with the Qatar National Vision 2030 . At the forefront of the range, the EXLANTIX ET  has been precisely engineered

Al Abdulghani Motors, the authorized distributor of Toyota and Lexus in Qatar, has announced the launch of Toyota GR Yaris Cup Qatar Season 2, returning with an expanded format and a series of high-adrenaline race rounds running from January through April 2026 at the Lusail International Circuit. Building on the success of its first season, the one-make racing championship returns with heightened competition. Certified by the Qatar Motor and Motorcycle Federation (QMMF) and t

Alfardan Sports Motors, the official Ferrari importer in Qatar, has expanded its portfolio of cars with the arrival of the new Ferrari Amalfi in the country.   To mark the milestone, the luxury destination of Pearl Island provided a picturesque setting for the stunning ceremony at St Regis Marsa Arabia Hotel – reminiscent of the global premiere in Amalfi in Southern Italy – as the car was unveiled for the first time in Qatar.   It brought together Ferraristi and guests, givin

The Mitsubishi crossover SUV Eclipse Cross offers dynamic performance and enjoys an overall enhanced exterior design, extended body length, upgraded sleek and elegant interior, advanced technology, and intelligent safety features.   The Mitsubishi Eclipse Cross and full line up of Mitsubishi models are presented at the showrooms of Qatar Automobiles Company, the authorized distributor of Mitsubishi in Qatar, on Salwa Road and in Al Khor.     The Exterior Developed under the d

Silver Lake Motors - a subsidiary of Al Mana Holding , has marked a new milestone in Qatar’s automotive landscape with the official market debut of the EXEED EXLANTIX ES , recently at the official launch, strengthening the brand’s position within the country’s premium electric vehicle segment. As a flagship electric sedan, the EXLANTIX ES  has been precisely engineered to deliver dynamic all-electric performance, impressive driving range, and refined luxury, while upholding t

Nissan Motor Co. Ltd. and Nissan Motorsports & Customization Co. Ltd. (NMC) announced new initiatives aimed at strengthening Nissan’s overall brand power through the expansion of motorsports activities and the NISMO car lineup. As part of the Re:Nissan  product strategy, “heartbeat models” play a key role in defining Nissan’s brand DNA by sparking emotion and driving passion, with NISMO positioned at the center of this ambition.   NMC will support this strategy by further sho

Al Abdulghani Motors announced the launch of the GR Yaris in Qatar during a dedicated event at the Toyota Showroom in Lusail. Born from the challenges and triumphs of the FIA World Rally Championship (WRC), Super Taikyu Series and Japanese Rally Championship, this model introduces the new Aero Performance Package, developed to elevate aerodynamic efficiency, cooling performance, and driving stability. Originally launched in Japan in 2020, the GR Yaris was the first Toyota mod

Silver Lake Motors - a subsidiary of Al Mana Holding, announced a major achievement for EXEED  at the Qatar Car of the Year (QCOTY) 2025 awards ceremony , held at Raffles Doha and organised by Maqina Middle East . At the prestigious ceremony, EXEED  was recognised with two significant awards that highlight its leadership in premium electrified mobility. The EXEED RX PHEV  was named Best Plug-In Hybrid Electric Vehicle (PHEV) , while the EXLANTIX ET REEV  received the title of

a subsidiary of Al Mana Holding – proudly announced that the SOUEAST S06  has been awarded Best Compact SUV at the prestigious Qatar Car of the Year (QCOTY) 2025 awards ceremony , held at Raffles Doha  and organised by Maqina Middle East.   Recognised as one of the most respected automotive accolades in the country, Qatar Car of the Year  honours excellence, innovation, safety, and performance across the automotive industry. The award is widely regarded as a benchmark for

Celebrating the deep-rooted off-road culture and desert heritage of the Middle East, Nissan has marked a new chapter in the Patrol’s legacy at Liwa Festival 2026 with the inauguration of the first-ever Dar Patrol. Translating to the ‘Home of Patrol,’ this immersive, two-story pop-up concept serves as a symbolic hub blending the icon's legacy, innovative spirit, and thriving community, reaffirming the Patrol's enduring dominance across the region. Taking center stage at Dar Pa