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Qatar Motor Show 2017 Set to Showcase Automotive Innovation Next Month

Show organisers today announced that Qatar Motor Show (QMS), one of the country’s most-anticipated consumer exhibitions, is returning once again this year under the theme ‘Driving to Innovation’. Held under the patronage of His Excellency Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister of the State of Qatar, the seventh edition of QMS is scheduled to be held between 18th and 22nd of April at the Doha Exhibition and Convention Center (DECC).

The five-day exhibition, organised by Qatar Tourism Authority (QTA) and Fira Qatar, will feature the latest automotive trends and innovations with a particular focus on creating exceptional visitor experiences. Offering brand manufacturers and retailers a platform to host the most exclusive regional reveals, the Show is expected to host several 2017 model debuts in the Middle East. Bringing the theme ‘Driving to Innovation’ to life, automotive retailers will showcase their latest hybrid and tech-advanced vehicles that are paving the way of the future of the automotive industry.

QTA and Fira Qatar have been working closely with automotive retailers in Qatar to help shape the future of the show in line with the industry’s evolution. The show dates have been moved to the month of April, taking place after the biggest international automotive show, to give the opportunity for brands to showcase their latest launches in Qatar after their worldwide unveiling. Following discussions with key members of Qatar’s automotive industry and a thorough evaluation of trade and consumer demand, the organisers of the Qatar Motor Show have decided to shift the event to a biennial show starting from the 2018 edition.

​Ahmed Al Obaidli, Director of Exhibitions at QTA, commented: “QMS continues to build on its position as a prominent regional automotive event which has played a significant role in reinforcing Qatar as a premium business events destination. In its seventh edition, we are very proud to see the show continue to evolve to match the needs and developments of both the local and international automotive sector.” He added, “The choice of dates for this year’s edition and the decision to organise the event on a biennial basis come in line with our efforts to create synergies with the global industry while responding to the needs of local retailers and brand owners.”

Ahmed Al Mulla, Chief Operating Officer of Elan Entertainment. said: “It is with great pleasure that we announce the 2017 edition of the show. The exhibition remains among the biggest consumer events in Qatar, capturing great interest from residents and car enthusiasts from around the region. The Show’s format evolution from a traditional exhibition to an experiential show is meant to engage more exhibitors and bring automotive enthusiasts closer to their favorite brands.” He added, “The automotive industry is rapidly evolving with new technologies being integrated into the automotive industry every day. QMS’s ‘Driving to Innovation’ theme, which will guide the show’s direction for the upcoming three editions, will play an integral role in evolving the show and reinforcing its position in the GCC.”

​QMS brings under one roof automotive industry brands, car retailers, accessories providers, auto-service related providers and automotive enthusiast and fans. The show will feature more than 20 exhibitors including leading international automotive brands that will exhibit top sports, luxury and mid-range automotive models including futuristic concepts and innovative models. Show exhibitors will also include auto lifestyle goods and car-tuners, showcasing the latest car-related merchandise and auto-services. Regarded as a prime regional event in the automotive industry, QMS is expected to draw automotive enthusiasts from around the MENA region.

This year’s edition of QMS will also feature an outdoor fan zone offering visitors a variety of performances and interactive activities to be enjoyed in the pleasant spring weather. Over the five days of the show, the capital city will experience a parade of unique and exciting cars in West Bay including a range of impressive classical cars and the fastest race cars on the road. The event will also feature a first of its kind showcase of classic cars displaying some of the rarest car collectables in the world. The event will also feature a first-of-its-kind display of classical cars showcasing some of the rarest collectable cars in the world. Visitors are encouraged to register online on and to follow the show’s social media channels on Twitter and Instagram on @Qatarmotorshow, on Snaptchat on Qatarmotorshow, and on Facebook on facebook/qatarmotorshow for the latest updates and more information.

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