Nasser bin Khaled Holding today launched its new national campaign ‘The Journey of Glory’ allowing the people of Qatar to sign Mercedes-Benz vehicles used as ‘billboards’ to support ‘Tamim Is Glory’. ‘The Journey of Glory’ joins national sentiment to show solidarity with His Highness Sheikh Tamim Bin Hamad Al Thani, the Emir of Qatar, in face of the current geo-political issues.
As a first in Qatar, NBK Holding has created two bespoke mobile ‘billboards’ using two Mercedes-Benz cars, the S-Class and the Vito. Inaugurated today at the headquarters of Nasser Bin Khaled Holding on Salwa Road, Sheikh Nawaf Nasser Bin Khaled, Chairman and CEO of NBK Holding, was first to sign the cars at a special ceremony along with Sheik Nasser bin Nawaf, second Deputy CEO, along with NBK Holding staff and valued partners.
NBK Holding is proudly parading the cars around Qatar until Sunday 20th August to allow partners and the people of Qatar to sign and share testimonials, to show their commitment to Qatar and its leadership. The Mercedes-Benz Vito will travel to key landmarks and the Mercedes-Benz S-class will visit VIP dignitaries. To follow the journey the cars will take and to make your contribution to support Qatar, follow #JourneyOfGlory.
Sheik Nasser bin Nawaf, second Deputy CEO of NBK Holding said: “At NBK Holding and its subsidiaries, we are proud to launch this national initiative to showcase our commitment and loyalty to our beloved nation and its honorable leaders. We are here to tell the world we support our government and to express solidarity and unity in this critical period. Through its legacy and heritage in Qatar, Nasser Bin Khaled stands at the forefront of national companies who have made clear contributions in the progress and development of Qatar.”
The two ‘billboard’ vehicles taking part the ‘The Journey of Glory’ are decorated with the photo (drawing) of HH the Emir and the slogan ‘Tamim the Glorious.’ Once fully adorned with the signatures from the people of Qatar, NBK Holding will host the Mercedes-Benz Vito in the showroom of Nasser Bin Khaled Automobiles.
Nasser Bin Khaled Holding was founded 50 years ago. It started its business with trading and distributing international brands in Qatar, and expanded its scope to include major investments in the industrial and commercial sectors. NBK Holding has become a major contributor in Qatar’s economy. The holding company has a group of companies in various fields such as automotive, heavy equipment, tourism and travel, real estate, etc.
The full program of the Vito tour:
Museum of Islamic Art - 8/6/2017 Sunday 6:30 to 11:00
Parking of Mosque Porto Arabia - 8/7/2017 Monday 6:30 to 11:00
Madina Centrale - Near NOVO - 8/8/2017 Tuesday 6:30 to 11:00
Aspire Park - 8/9/2017 Wednesday 6:30 to 11:00
Souq Waqif - 8/10/2017 Thursday 6:30 to 11:00
Doha Festival City - 8/11/2017 Friday 4:30 to 11:30
Al Hazm Mall - 8/12/2017 Saturday 4:30 to 11:30
The Mall - 8/13/2017 Sunday 6:30 to 11:00
Landmark - 8/14/2017 Monday 6:30 to 11:00
Costa Sheraton Park - 8/15/2017 Tuesday 6:30 to 11:00
The Gate Mall - 8/16/2017 Wednesday 6:30 to 11:00
Katara - 8/17/2017 Thursday 6:30 to 11:00
Villagio - 8/18/2017 Friday 4:30 to 11:30
Mall Of Qatar - 8/19/2017 Saturday 4:30 to 11:30