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Avant garde Range Rover Velar debuts at Alfardan Premier Motors showrooms in Qatar

Alfardan Premier Motors Co., the exclusive retailer of Land Rover in the State of Qatar, has announced the arrival of the new Range Rover Velar in its showrooms.

Offering a combination of luxury, refinement and all terrain capability at levels never before seen in the mid-size luxury SUV segment, Velar’s styling displays an elegant simplicity. This visually reductive approach to its design is complemented by pioneering consumer technology and a wide choice of engine and trim options.

Rabih Ataya, General Manager for Alfardan Premier Motors said: “We are hugely excited about the arrival of the Range Rover Velar here in our showrooms and believe it will appeal greatly to our discerning customers. We know that the typical Range Rover driver wants cutting-edge modernity but that they value the brand’s heritage and its impeccable bloodlines. Equally, they demand luxury and refinement on-road and yet require faultless performance in the toughest of off-road conditions. They want a vehicle that has style and beauty and yet they are attracted to the simplicity of a truly elegant design. The Range Rover Velar meets all of these contrasting and varied requirements in an overall package that is unique in the mid-size luxury SUV segment. It’s not surprising to us that even before it arrived here there was a buzz about Velar, and it’s an excitement that has been backed up by a healthy order book. To say the car has been eagerly anticipated here is something of an understatement!”

Yann Thepaut, Regional Business Manager for Jaguar Land Rover MENA added: “These are exciting times for everyone associated with the Land Rover brand as we see the Range Rover Velar making an instant impact in the luxury SUV segment. We have seen a surge in demand for and interest for our Range Rover Velar, a vehicle we envisaged occupying the white space between the Range Rover Evoque and Range Rover Sport and it’s doing so with a combination of presence, panache and pure driving pleasure. As a Land Rover at heart, it also delivers on the inherent promise of the brand in tackling the types of off-road terrain owners here in Qatar are going to encounter. We are confident that the Range Rover Velar is an automotive proposition that many customers are going to find hard to resist.”

Design: balanced, powerful

Velar’s designers started with a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture. The result of their efforts is a vehicle which is the standout design in its class, with powerful, taut surfaces and a stunning silhouette further enhanced by its large alloy wheels, particularly the range of 22-inch designs. Advanced technology in the form of slender LED headlights and flush deployable door handles serve to accentuate Velar’s reductive, sculpted form while contributing to its drag coefficient of 0.32, the lowest of any Land Rover ever produced.

The reductive theme continues in the interior where the number of switches is kept to an absolute minimum, creating an elegant, clutter-free inner sanctum, the centrepiece of which is the new Touch Pro Duo infotainment system. Featuring two 10-inch high-definition touchscreens integrated seamlessly behind secret-until-lit surfaces, these slim, intuitive displays sit harmoniously within the cabin architecture. In terms of practicality, the Velar’s luggage compartment volume is an impressive 673-litres.

Advanced engineering for every application

Velar benefits from a sophisticated all-wheel drive system paired with four-corner air suspension and a suite of traction technologies which combine to deliver world-class all-terrain capability. A choice of petrol engines in four and six-cylinder configurations are mated to a smooth-shifting ZF eight-speed automatic transmission. The engines range from a frugal ingenium 2.0 litre 4-cylinder 250PS turbocharged petrol to a 3.0 litre V6 380PS supercharged petrol powerplant that enables the Velar to reach 100km/h from a standing start in just 5.7 seconds.

The Velar and Velar R-Dynamic ranges are available in Standard, S, SE and HSE specifications, while during its initial year of production a First Edition model will be sold in limited numbers. Using only the V6 petrol engine, this highly desirable model boasts a wealth of extra features and comes in one of three exclusive colours which are hand-sprayed at the Jaguar Land Rover Special Vehicle Operations Technical Centre in the UK.

The Velar is available exclusively at Alfardan Premier Motors showrooms across Qatar with prices starting from QR 183,900.

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