Maserati, the world-renowned manufacturer of luxury cars, is celebrated as a beacon of Italian design, style and luxury. Honouring the spirit of impeccable craftsmanship, Alfardan Sports Motors – the official dealer of Maserati in Qatar – noted its exclusive partnership for the 12th HEYA Arabian Fashion Show as the exhibition’s official car sponsor.
The unprecedented partnership with Maserati marked the first time that HEYA has appointed an official car brand for its exhibition. The annual event gathered top Arab fashion entrepreneurs from across the region to reveal their latest works to discerning patrons in the country. The long-standing legacy of luxury and exclusivity of the Maserati brand effortlessly resonated with the theme of the event, making it a befitting VIP vehicle at the exhibition.
The Maserati Quattroporte was the designated car for one of exhibition’s high-profile guests - Farida Khelfa. The French-Algerian former model and actress is an iconic name in the fashion world, having walked the runway for several talented designers of the late 70s such as Jean-Paul Gaultier, Azzedine Alaïa and Thierry Mugler. The style icon expressed her support and appreciation for the region’s vibrant fashion scene, while sharing her inspiring journey with design connoisseurs in the country.
As part of the exhibition, Maserati’s first-ever SUV Levante also injected a majestic presence to the venue. Guests were enamoured by the sophistication, power and distinctive personality of the award-winning mid-size sport luxury SUV car on display, as they explored its innovative design.
Commenting on the partnership, Charly Dagher, General Manager of Maserati Qatar at Alfardan Sports Motors said: “We are extremely delighted to have powered the 12th HEYA Arabian fashion show as its official car sponsor. The annual exhibition is an integral part of Qatar’s evolving fashion and luxury sector that celebrates the highest standards of pioneering designs. In fact, the exhibition imbibes the same values of sophistication and attention to detail that defines Maserati’s heritage. We were thrilled to offer dignitaries an opportunity to experience the timeless performance of the brand, in line with our commitment to exemplify its Italian automotive excellence.”
The HEYA Arabian Fashion Show is the leading Arabian fashion exhibition in Qatar that welcomes up-and-coming designers and veterans every year. This year’s edition was held from November 3-7 at the Doha Exhibition and Convention Centre. It highlights the participation of 12 countries which are Qatar, Kuwait, Oman, India, Turkey, Lebanon, Indonesia, Morocco, Hong Kong, Spain, Germany and Italy.