Ferrari, the world-renowned Italian marque, embodies a long-standing tradition of style, speed and on-track performance that is cherished by millions worldwide. As its official dealer in Qatar, Alfardan Sports Motors turned this passion for motor racing into a thrilling awareness drive held in recognition of November, Men's Cancer Awareness Month.
In partnership with Qatar Cancer Society, the dealership hosted an exclusive track day for Ferrari owners in Qatar while drawing focus on the various types of cancer affecting both men and women in November. The event kicked off at the showroom in The Pearl-Qatar, from where a stunning motorcade made its way to the Losail International Circuit in true Ferrari style. Shortly after arriving to the circuit, a representative from QCS conducted an awareness lecture about cancer in general and men’s cancers in particular, before launching the track day with a safety brief.
As part of the event, attendees scorched the 5.3 km racetrack in some of the top-performing, luxury models, under the supervision of trained Corso Pilota drivers – the world famous Ferrari team of Italian driving instructors from Maranello. With each lap, the models demonstrated unparalleled efficiency and speed of the Prancing Horse. Furthermore, the winner of the fastest lap time was rewarded with the prestigious Corso Pilota driving course in Italy.
Commenting on the event, General Manager of Ferrari Qatar at Alfardan Sports Motors, Charly Dagher, said: “The month of November brings special attention to a number of health issues, especially cancer. Since Ferrari track days are highly popular among our clients, we believe it was the perfect opportunity to shed light on cancer awareness amidst a fun and thrilling experience. We are grateful to our clients for making this initiative a success, and we urge residents of Qatar to take time off their hectic lifestyle and focus on their health.”
Alfardan Sports Motors caters to aficionados of sports vehicles in Qatar, offering one of the world’s most coveted iconic brands in sports and luxury automobiles. Alongside its commitment towards service excellence, the dealership strongly focuses on community support through a range of CSR initiatives all year round.