SAIC Motor and Auto Class Cars have announced the return of the MG brand to Qatar after signing a new partnership agreement.
According to the new partnership, Auto Class Cars, a subsidiary of NBK, will be the authorized distributor of MG, adding more brands from the renowned SAIC Motor portfolio. The new partnership between the international car manufacturer SAIC Motor and the NBK subsidiary, Auto Class Cars, confirms that MG is returning to Qatar with a refreshed new line-up of models aimed at meeting the demands of today’s modern motorists.
Auto Class Cars will introduce the new model line-up of sedans and SUVs that will go on sale in a state of the art showroom strategically located on Salwa Road that will also provide an array of services for new and existing customers of the rejuvenated MG brand.
MG, a British born car maker, established in 1924 and renowned globally for its historic models, awards and achievements. The brand has recently launched two new models in the Middle East, the MG RX5 and MG ZS, and is set to introduce further models to the line up later this year. MG is benefiting from heavy investment from its parent company, SAIC Motor, which was listed in the 2017 Forbes Fortune 500 list for the 13th consecutive year, ranking #41 overall and 7th amongst all global automakers – its highest ever ranking.
Sheikh Faleh Bin Nawaf Al Thani, Automotive Operations Director - NBK holding said: “We are proud to bring MG back to Qatar which will add value to the Qatari automotive market. MG’s long heritage perfectly fits NBK’s long legacy”.
Mr. Tom Lee, Managing Director for the Middle East. Commenting on the partnership: “NBK holding and Auto Class are the natural choice for us as a retail partner in Qatar; the automotive knowledge they possess, and quality and efficiency of their service and they offer, is unrivalled. We are experiencing positive growth globally, and want to project that in the middle east as it’s a very important market for MG. Together with Auto Class we are dedicated to delivering the highest levels of customer satisfaction through our innovative product range and customer experience.”
Mr. Ihab El Feky, Automotive Director – NBK holding added: “Auto Class will be the perfect partner of MG to take this brand into the next level. The Auto Class showroom on Salwa Road will be ready to welcome all customers and car enthusiasts by the end of April to offer them a wide range of cars that meet their needs and requirements.”
Auto Class Cars is a subsidiary of NBK Holding and the authorised distributor of MG and Maxus, both part of SAIC MOTOR. NBK Holding is one of the leading family businesses in Qatar. Established in the 1950’s, NBK widened its umbrella of businesses to include several new companies with various operations and partnered with key multi-national organisations. Today, Nasser Bin Khaled Holding is a lead provider of premium products and incomparable services, strategically aligning itself with the world’s best automotive companies, and managing more first-class companies and dealerships.