Rolls-Royce Motor Cars Doha, launched the most anticipated automotive luxury drive event of the year in Oman, Muscat.
VIP customers, invited guests, and the editors of Qatar’s motoring and lifestyle titles were invited by Rolls Royce Motor Cars Doha, to the exclusive event to experience Rolls-Royce’s most anticipated vehicle that combines the finest materials in the world with the ultimate ‘Magic Carpet Ride’ driving experience over every terrain.
Muscat was the chosen destination due to variety of landscapes in which it offers, ensuring that guests could experience the Cullinan on and off-road through the mountains. The pinnacle of Effortless Everywhere, Rolls Royce Motor Cars Doha, took place on 28th November 2018.
Mr. Rabieh Ataya, General Manager of Rolls-Royce Motor Cars Doha: “Cullinan is the culmination of Rolls-Royce’s proud legacy and traditions coupled with the demands of today’s customers who desire refinement, superb comfort and off-road capability.
“Cullinan marks the next stage in the ongoing development of Rolls-Royce. Cullinan Drive gave us the opportunity to introduce our valuable customers, VIP’s and media to innovative technologies and unparalleled luxuries that are at the heart of this incredible, industry-leading, powerful and pioneering SUV.
“Qatar continues to be an important market for Rolls-Royce and we are sure Cullinan will prove to be popular with luxury SUV customers who demand a higher level of luxury and comfort.”
“Cullinan is one of the greatest opportunities to broaden our brand and grow our customer base. It represents a milestone in the development of the world’s most luxurious automotive marque in Qatar.”
Two Cullinan cars left from the luxurious Al Bustan Palace, A Ritz-Carlton Hotel, in a convoy of unprecedented luxury and driving performance that toured the city’s roads with an off-road mountain experience before heading back to the resort.
Cullinan holds true to Rolls-Royce’s historic foundations of prestige and performance while embarking on a daring new venture and development for the Middle East market. A completely uncompromised, thoroughly luxurious all-terrain vehicle – Cullinan is unlike anything the world has ever seen.
The embodiment of Rolls-Royce’s legacy reimagined to surpass the demands of today’s drivers, Cullinan will take its rightful place at the pinnacle of a brand-new automotive segment - the Ultra-luxury SUV.
Effortless, Everywhere, Cullinan has made luxury off-road travel a reality for the first time in history.
A tough, robust concept with broad appeal, Cullinan is the most versatile, family oriented, fun-to-drive, prestigious SUV ever constructed. Its contemporary and functional design ensures its iconic status in the face of increasingly bland SUV design – its long bonnet, short front, and long rear overhangs give it the unmistakable look of a Rolls-Royce.
Cullinan’s imposing presence and proud stature on the road are complemented by key luxury design touches, including increased height and the integrated execution of the famous grille. The story of Cullinan is the product of many years of research and painstaking design, development and testing by over 500 dedicated and highly-skilled Rolls-Royce engineers and designers. It is the next chapter in the story of Rolls-Royce’s ‘Architecture of Luxury’ that began with the Phantom and which will underpin all future Rolls-Royces.
Each component used in construction of Cullinan defines luxury, performance and perfection from the expertly crafted inner workings of its engine to its sumptuous, welcoming and comfortable interior.
Quintessentially Rolls-Royce, ‘Architecture of Luxury’ delivers superlative engineering based around the complete, immersive luxury experience. Driver and passengers experience the power and performance of Cullinan delivered in a smooth, silent and sublime ride over any terrain. Cullinan is the second vehicle of a new generation of Rolls-Royces to benefit from access to the ‘Architecture of Luxury’.
Its new aluminum architecture structure allows Cullinan to benefit from a lighter weight and increased stiffness. The result is an unrivalled and faultless ride quality that envelopes driver and passenger in comfort and silence.
A seamless, perfect smoothness of drive over any ground is delivered thanks to a state-of-the-art air suspension system.
This computerized, world-leading programme, which is so advanced it is capable of making millions of intricate calculations and adjustments each second, creates a flawless motoring experience that incorporates the ultimate in handling and optimal vibration comfort performance both on and off-road.
In addition, Cullinan’s ‘Architecture of Luxury’ allows for advanced 4WD as well as 4-wheel steering capabilities. This cutting-edge four-wheel steering system enhances the SUV’s agility and stability, ensures an undisturbed ride for passengers and provides a thrilling, high-performance experience for drivers. The superior turning capabilities of Cullinan and the intuitive response of its onboard steering technology means the SUV can handle even the tightest and difficult of environments, be they off road or urban.
Cullinan’s new aluminum architecture means Rolls-Royce’s famed ‘Magic Carpet Ride’ can now be enjoyed off-road. The ‘Magic Carpet Ride’ system also reacts to changes in acceleration, steering and information detected by Cullinan’s onboard cameras.
Making sure Cullinan dominates any on or off-road environment is a magnificent (6.75 liter, V12 twin turbo engine) produces a low-end torque output of 850Nm at an incredibly low 1,600rpm while delivering 563bhp (420kw) of power to all four of Cullinan’s wheels when necessary.
The Ultra-luxury SUV’s Satellite Aided Transmission technology, linked to its ZF 8-Speed gearbox, also guarantees effortless progress at any speed.
Cullinan’s phenomenal off-road capabilities have been tested in the world’s harshest environments to ensure peak performance over any landscape.
Silence is another core value of Rolls-Royce, foam filled tyres to reduce the tyre induced rolling noise, more sound deadening material than ever before, thickest double glazing (6mm) in the automotive industry with acoustic insulation layer in between. As a result, Cullinan is the most silent SUV in the world.
The merger of state-of-the-art styling, sumptuous interiors, incredible performance and all-conquering power form the very essence of what it means to experience the new Rolls-Royce Cullinan – the ultimate embodiment of Rolls-Royce’s “Effortless, Everywhere!” driving philosophy and a true legend in the making.