JAGUAR BRINGS THE THIRD EDITION OF ITS FAMOUS ART OF PERFORMANCE TOUR TO LEBANON WITH ONE QUESTION,


Exciting times for Jaguar owners and fans as Saad & Trad SAL, the exclusive retailer for Jaguar vehicles in Lebanon hosted the third season of its globally renowned, The Art of Performance Tour at Beirut Waterfront on 21 and 22 September.

The event gathered more than 240 Jaguar owners and fans of the brand who had the chance to experience the latest Jaguar models, through a unique set of exhilarating drive activities. Equally, all guests experienced the brand through a number of non-drive activities using state of the art technology with a competitive edge, such as measurement of precision while driving through randomly generated routes.

“The Art of Performance Tour has always been a highlight for us to showcase the full range of Jaguar cars in an exciting, fun and dynamic way,” Dr. Benjamin Trespe, Brand Director for Jaguar Land Rover MENAP Region said.

“Each year our team manages to raise the bar in terms of what participants can expect behind the wheel and in our VIP Hospitality areas and we can’t wait to return with more surprises this year,” Dr. Trespe added. Under the guidance of Jaguar’s certified instructors, guests put their driving skills to the test through a series of challenges including Jaguar’s innovative and exclusive, Smart Cone Challenge.

The Smart Cone Challenge tests a driver’s precision against time, supporting low speed competitive activities as the winner is determined by accuracy as well as time. The course routeis randomly generated by the system to ensure spectators cannot learn the route, however each route remains the same distance to ensure fair competition.

Another popular challenge was the timed Water Bucket Challenge which featured a course with high cornering and parking manoeuvres.

Lebanon is just one stop the Art of Performance Tour made across the MENA Region with the winner from each market progressing to thefinal event held in April 2019.

Winners from every market will compete in the Grand finale against others from the region. The Tour finale winner receives a trip to Gaislachkogl Mountain in Sölden, Austria. The mountain’s stunning, icy environment was the backdrop to the 007 Spectre Film and hosts the James Bond Museum – 007 ELEMENTS at its very top. The winner will have an opportunity to enjoy this winter wonderland and many exciting activities it has to offer, such as dinner at the famous Ice Q restaurant, private tours to the Museum, ski passes and most importantly: extraordinary driving experiences on and off the mountain.

Non-driving guests had the chance to experience the Jaguar range as passengers, while away from the in-car activities, guests and their families were entertained throughout the day in exclusive hospitality areas making it much more than a traditional drive event but an experience for guests of all ages.

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