Huawei Consumer Business Group (CBG) unveiled the exclusive PORSCHE DESIGN HUAWEI Mate 20 RS to users in Qatar during a launch event that was held at Black Orchid at the Mondrian Hotel in Doha. The launch took place with the presence of dignitaries and phone lovers from across the country.
The Porsche Design is the latest mobile luxury device that caters to a very niche category of daring individuals -they are interested in mind challenging devices, yet practical and modern ones. As the fourth handset to join the exclusive line-up, PORSCHE DESIGN HUAWEI Mate 20 RS continues the tradition set by its predecessors, blending state-of the-art technology with uncompromising design.
“Huawei takes pride in being a pioneer in devices made for people who want to use technology to keep up with the speed of life. Huawei has beaten all odds and sets an industry benchmark for style and colour of new revolutionary devices. Especially for our Qatar-based customers who are on the lookout for not only the latest technology, but also the most exclusive where the new Artificial Intelligence Strategy will focus on: evolving smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chipsets, devices and the cloud.” said by Ian Li, General Manager of Huawei Consumer Business Group, Middle East Multi Countries.
The Porsche Design is perfect for Qatar where indulging in luxury goods is enjoyed among residents and expats alike. Qatar is one of the richest countries in the world and residents of Qatar spend more on luxury goods and experiences than the rest of the region. In a survey commission by American Express Middle East in 2016 – it was noted than more than $4,000 a month is spent on luxury – approximately 12% of average household income.
Mr. Salman Jassem Al Darwish, Chairman and CEO of Porsche Centre Doha, commented on the collaboration saying, “The luxurious Porsche Design Huawei Mate 20 RS captures the best of both worlds. It has the extravagant design of the Porsche Design brand as well as the high-tech, innovative attributes that Huawei is infamous for. Porsche Design is very proud and excited about this partnership that has allowed us to present an exclusive – yet innovative - high-end product for our elite customers. We have no doubt that customers will embody the luxury of Porsche Design through this latest device.”
If you’re looking to enjoy your love for cars and technology – the PORSCHE DESIGN HUAWEI Mate 20 RS incorporates the iconic automotive design element into the back of the device with the Rennsport “RS” designation. It doesn’t stop there; the racing stripe motifs are put together with all-natural leather and glass which adds a personal touch to the design. Together with perfectly rounded edges, the soft natural leather ensures a firm, ergonomic grip and premium touch that evokes the feeling of complete control.
During the launch event, Huawei delivered an informative presentation about the brand’s performance in the region and how Huawei has grown to become the 2nd largest smartphone brand regionally and globally. Ian Li, the general manager of Huawei Consumer Business Group, Middle East Multi Countries, unboxed and unveiled the new Porsche Design Huawei Mate 20 RS on stage.
The Porsche Design Huawei Mate 20 RS is available now in Qatar for 7099 QAR and can be found in the followings stores:
HUAWEI Showroom on Al Nasr St, Doha
PORSCHE DESIGN Store Lagoona Mall
Porsche Center Doha, Medina Centrale, The Pearl
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