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Alfardan Premier Motors adds a flavor of elegance and luxury to the “Design District Week”


Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in Qatar, has shown its support and keenness to contribute and participate in all national events, especially Qatar’s third shopping festival “Shop Qatar.” Alfardan Premier Motors strongly believes on the important role played by the Qatar National Tourism Council to promote the local tourism sector.

As the official automotive partner, Alfardan Premier Motors has provided a fleet of Jaguar and vehicles, to bring a sense of luxury and elegance to the "Design District Week" held from January 5 to 12, by providing an atmosphere of stylishness to the experience of guests attending the event from artists, designers and fashion celebrities who have come specially to participate in the shopping festival from all over the world.

The “Design District Week” which took place at Doha Exhibition and Convention Center, is part of Qatar Shopping Festival which continues until January 20th and aims to shed light on the Qatari and international brands specialized in this field, in addition to the held fashion shows, related workshops, makeup art training sessions and design art panel discussions.

On this occasion, Samer Bou Dargham, General Manager for Alfardan Premier Motors, said: “We are delighted to be a part of Qatar’s third shopping festival “Shop Qatar”, which has been highly recognized for its wide variety of experiences. As the official automotive partner for the event, we have provided a fleet of Jaguar and Land Rover vehicles to add the touch of luxury and elegance while chauffeuring the artists and fashion celebrities attending the Design District Week.”

“The name of Alfardan Premier Motors has been closely associated with various major events and happenings in the country, which confirms our commitment to be a key partner in all major activities taking place in Qatar. Our participation comes in line with our keenness to enhance cooperation between the public and private sectors, which is reflected in the participation in such events aimed to providing a pioneering tourism experience that suits all members of the society,” he added.

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