Qatar Automobiles Company (QAC), the authorized distributor of Mitsubishi Motors Corporation in Qatar, has launched the new Mitsubishi L200 1-ton pickup in Qatar in celebration of the 40th anniversary of the reliable truck that is recognized globally for its durability, reliability and comfort.
The New Mitsubishi L200 was revealed in a special ceremony held at the Mitsubishi showroom on Salwa Road, attended by Ihab El-Feky, Automotive Chief Operation Officer at Nasser Bin Khaled Group, Hisham Al Sahn, General Manager of QAC, Haitham Ebef Brand Manager for Mitsubishi, special guests and members of the media.
The launch of the New Mitsubishi L200 in Qatar follows the global launch in Thailand and is a key development for Mitsubishi vehicles this year, to be the first appearance in the GCC; as we are always keen to pioneer in introducing the latest models in Qatar and for the first time in the region.
Sheikh Faleh Bin Nawaf Al Thani, Automotive Operations Director, at Nasser Bin Khaled Group said: “Qatar Automobiles Company is pleased to provide the local market with this new vehicle that will redefine the pick-up concept. We stay committed to Qatar’s development and growth and we will continue our effort to provide the Qatari market with reliable pick-ups and vehicles, in line with the launch of innovative international products.”
Welcoming the guests at the ceremony, Hisham Al Sahn, General Manager of QAC said: “We are pleased today to launch the New L200 in Qatar, and we are fully confident that it will meet the diverse needs and wishes of our customers who are looking for a stylish and reliable pickup. This is another milestone for Qatar Automobiles Company and Mitsubishi Motors in Qatar. The New L200 is one of our most important models and its success is vital to the company’s sustainable growth”.
The New Mitsubishi L200 has been developed to embody the Engineered Beyond Tough keyphrase which underlined its creation. Elements making it significantly more competitive include: more powerful styling that incorporates the latest iteration of the Dynamic Shield front design concept; an enhanced 4WD system that delivers improved off-road performance, and the latest in active safety and driver assistance systems. Overall, the new model features significant refinements to the durability and reliability required by the commercial user and to the comfort and ride sought by the private user.
Powerful “Engineered Beyond Tough” Design
The New Mitsubishi L200 a revitalized design under the concept “Rock Solid” that embodies, both inside and out, the full essence of its “Engineered Beyond Tough” development keyphrase – a toughness fully underpinned by engineering prowess and knowhow.
The front face incorporates the new-generation “Dynamic Shield” front design concept. The high engine hood line and beefier-looking lamps located higher up give the new model a more powerful and imposing front face.
Newly sculpted body curves with contrasting sharp lines, extended wheel flares and bright accents embody the strength of a Mitsubishi Motors’ truck and add modernity. The lighting and bumper parts become part of the tough design, framing the front and rear designs and adding visual width.
The restyled inside of the L 200 expresses modern a modern and robust feeling with frame surroundings for the switch panel and air outlets. A high-quality look is created by soft pad materials and stitching on the floor console, armrests and parking brake.
4WD System Gives Enhanced All-terrain Performance
New L200 4WD models deliver optimum traction and handling characteristics for any given surface, and the 4WD systems deliver improved off-road performance. The New Mitsubishi L200 features many detail improvements, directed by the Engineered Beyond Tough development keyphrase, to the durability and reliability sought in commercial use and to the comfort and ride sought in private use. Ride is improved with the use of larger rear dampers which contain more damping oil.
The New L200 is available now in Mitsubishi Motors Showroom on Salwa road. Customers can visit the showroom at Salwa Road from Saturday to Thursday from 8 am to 9 pm and on Friday from 5 pm to 9 pm, and Al Khor Showroom from Saturday to Wednesday from 8 am to 8 pm, and on Thursday from 8 am to 3 pm.