Nasser Bin Khaled (NBK) Automobiles, the Authorized General Distributor of Mercedes-Benz in Qatar, today hosted the official launch of the all-new Actros, Arocs and Sprinter in Qatar, in a special ceremony held at Losail International Circuit.
The event was attended by HE Sheikh Nasser Bin Nawaf Al Thani, Deputy CEO of Nasser Bin Khaled Group, HE Sheikh Faleh Bin Nawaf Al Thani, Operations Director – Auto, at Nasser Bin Khaled Group, Mr. Ihab El Feky, Chief Operations Officer – Auto, at Nasser Bin Khaled Group, as well as ambassadors and representatives of various companies in Qatar, guests and members of the media.
During the event, guests were entertained by video presentations and fascinating live driving demonstrations that highlighted the distinguished features of the trucks and the Sprinter. It was concluded with a buffet dinner in the venue.
HE Sheikh Faleh Bin Nawaf Al Thani, Operations Director – Auto, at Nasser Bin Khaled Group said: “Today, Nasser Bin Khaled Automobiles set another benchmark in its history. It is a clear indication of our commitment to continue on our successful journey in Qatar. As Qatar continues to make headway with a number of huge projects within the infrastructure and service sectors, we continue to be the main suppliers of the best vehicles that help these projects to come alive. This falls in line with our mission to help accomplish the goals of the 2030 Qatar National Vision”.
Speaking at the event Mr. Ihab El Feky, Chief Operations Officer – Auto, at Nasser Bin Khaled Group said: “We are proud today to build upon our successful record in Qatar by launching two new heavy-duty trucks, Actros and Arocs, as well as the multi-purpose commercial vehicle, Sprinter. These vehicles are the cornerstone of operations for most companies, who rely on their efficiency, durability, reliability, safety, functionality and modern technology. NBK Automobiles will continue to contribute effectively to the local economy and supply the best products from Mercedes-Benz to meet the requirements of our customers as they strive to deliver world class projects in Qatar.”
During the ceremony, the heavy-duty trucks Actros and Arocs, along with the multi-purpose commercial vehicle Sprinter were revealed.
The Actros and Arocs
Mercedes-Benz is opening a new chapter in the heavy-duty truck segment with these two new models. The all-new Actros and Arocs offer a further enhanced level of reliability, efficiency and robustness to the Mercedes-Benz Truck offering. Assembled at the world’s largest truck plant in the town of Wörth, Germany, the trucks come in specifically developed variants for the Middle East designed and built to withstand the harshest operating conditions.
Tested extensively around the world, on both surfaced roads and in the most challenging terrain, these vehicles are a perfect platform for heavy-duty applications. Distinctive new cabs boast high material quality and perfect ergonomics, while operation is easy and comfortable. Both Actros and Arocs impress with their highly sophisticated and reliable single source drivetrain.
The all-new Actros is made for long-distance haulage as well as heavy-duty distribution haulage. It is available with up to 22 different cab variants and comes in steel or air-suspended versions. The Actros is equipped with a 12.8l engine in Euro III emission norm and the 12-speed Mercedes PowerShift 3 automated gearbox in standard. For tough operations, the Actros is available with a heavy-duty 15.6l engine and the 16-speed Mercedes PowerShift3 automated gearbox.
The impressive new Arocs is there for when exceptional robustness is required – be it on construction sites or away from surfaced roads. The extremely resilient Arocs can work under the toughest off-road conditions, far from any highway. The Arocs is available as Chassis-, Mixer-, Tipper- and all-wheel-drive variants – from 4x2 to 8x8 configurations with Gross Combination Weights (GCW) of up to 250 tons.
The new Sprinter elevates the benchmark for the large van segment, offering an innovative and diverse range of product features that serves specific market needs more effectively than ever before. Through its technology and intelligence, the new Sprinter offers every customer a model tailored precisely to his or her needs. The 2019 Sprinter transitions from a commercial vehicle with pure utility value to an impressive business card for commercial fleets and businesses. It pioneers the new design idiom of Mercedes-Benz Vans and embodies the inherent emotional appeal and intelligence. The Sprinter has different priorities dependent on the customers’ needs and requirements. Ranging from the basic specification variant for customers who value proven Sprinter attributes such as standard-fit electronic stability program (ESP) and standard safety equipment like Crosswind Assist, through to the highest specification model where high-resolution touchscreens and high-quality materials determine the visual impression and ambience.
Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.