Officially, Alfardan Sports Motors is the authorized reseller for Alfa Romeo, Fiat, Abarth & Fia


Alfardan Sports Motors has officially announced that it has become the new authorized reseller for Alfa Romeo, Fiat, Fiat Professional, and Abarth brands in Qatar. The world-renowned company has also opened a new state-of-the-art showroom for the prestigious Italian brands: Alfa Romeo, Fiat, and Abarth; serving as a one-stop-shop for their unique vehicles.

The brand-new, luxurious automobile showroom is located at Qatar’s upscale leisure destination—The Pearl-Qatar’s Medina Centrale—an area which is home to luxurious living quarters, entertainment facilities, award-winning marinas, and serene beaches.

With a modern design that combines style and function, the landmark showroom takes the automotive experience to another level. A line of luxury, high-performance, and beautifully-designed models will be prominently showcased, including Alfa Romeo Giulia, Alfa Romeo Stelvio, Alfa Romeo Giulietta, Fiat 500, and Abarth 595 Competizione.

Designed in line with Alfardan Sports Motors’ retail concept and customer service standards, the new showroom is a fine and full demonstration of the dealership’s commitment to exceeding the expectation of every Alfa Romeo, Fiat, Fiat and Abarth owner in Qatar, not to mention to elevate customer touch points in the country.

Known for its superb and high-touch customer services, Alfardan Sports Motors aims to uphold the image of the illustrious Italian brands in Qatar.

Speaking at the occasion, Omar Alfardan, President and CEO, Alfardan Group, said: “The new showroom undoubtedly represents a new chapter for the prestigious Italian brands: Alfa Romeo, Fiat, and Abarth in Qatar. We have always been keen to offer the highest standards of customer service and high value. We are looking forward to offering the best for our customers and achieving the ultimate vision for excellence and sustaining our economy.”

Commenting on the event, Charly Dagher, General Manager of Alfardan Sports Motors, said: “It feels wonderful to be associated with unique brands like Alfa Romeo, Fiat, Fiat Professional, and Abarth. This is an important milestone for Alfardan Sports Motors, as the introduction of this state-of-the-art showroom will definitely contribute to the reach and growth of these Italian brands in Qatar.

The spacious facility has a perfect mix of style and function, and is in harmony with the brands’ new global standards.”

This year also, Alfardan Sports Motors is remarkably celebrating 20 years of growing success and notable achievements and since its foundation, the company has always been keen to offer the highest standards of customer service and high value.

Alfa Romeo, Fiat, Fiat Professional, and Abarth are part of a unique portfolio of world-class brands under the umbrella of Fiat Chrysler Automobiles (FCA). The three Italian brands’ vehicles are blending sensational style with luxurious amenities and unrivaled safety.

Originally launched in 1910, Alfa Romeo is a legendary brand that has a unique motoring history. Blending best-in-class performance with pure Italian spirit, Alfa Romeo’s beautifully-built vehicles deliver an unparalleled driving experience.

The all-new Alfa Romeo Stelvio is one of the most stunning SUVs currently available on the market. Thanks to its elegant, sporty style, thrilling handling and supreme performance, Alfa Romeo’s first SUV has been named 2018 “Crossover of the Year” and “SUV of the Year 2018” by Popular Mechanics and Auto Zeitung magazines, respectively, among other international recognition and awards.

The Stelvio Quadrifoglio also proudly holds the title of "fastest SUV around the circuit" after it set the lap record at Germany's legendary Nürburgring.

Fiat, founded in 1899, has a century-long tradition of designing and making small cars and boasts the Fiat 500, an icon for entire generations. For Italian small supercars lovers, the Abarth 595 Competizione is sporty, stylish and the pinnacle of performance.

As far as Fiat Professional vehicles go, the Fiorino and Ducato models prove comfort, reliability, and practicality can mix. The Fiorino commercial vehicle is equipped with a 1.4-liter diesel engine that produces 75 hp. However, there are two versions of the Ducato model: The Ducato goods transport and Ducato passenger van. Both variants are benefiting from a 2.3-liter turbo diesel engine that delivers 130 hp.

Dedicated to offering top quality customer service, Alfardan Sports Motors has also opened a new service center for Alfa Romeo, Fiat, Abarth & Fiat Professional vehicles. Located on Al Khor Coastal Road, the new facility is a mere 20-minute drive from Downtown Doha; aiming to provide quick and convenient access to its customers. Open now, Al Khor service center includes a waiting area and an up-to-date customer environment, along with a full package of maintenance services and spare parts retail sales. Designed and built according to Alfa Romeo’s, Fiat’s, Abarth’s and Fiat Professional’s guidelines, the new service center allows customers to experience a unique and seamless after-sales service with all highly trained maintenance experts and with the use of only factory-approved diagnostic equipment to ensure that the vehicles are properly maintained to the highest levels.

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