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Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in the State of Qatar, scooped three prestigious awards at the Qatar Car of the Year Awards (QCOTY) ceremony organised by Maqina Middle East.

Range Rover Sport SVR won the title for “Best Car Design” based on public voting and was followed by success for the Land Rover Discovery, which won the award for “Best Luxury Seven Seater”. Jaguar’s E-PACE also took home the title for “Best Compact Premium SUV”.

Hussein Adra, Marketing and Customer Relationship Manager for Alfardan Premier Motors, said: “We’re delighted to pick up three major awards in Qatar, especially when up against such high competition in the country’s luxury automotive space.”

Adra added, “The QCOTY awards are highly respected in our industry, and with both brands celebrating wins this year, we’re especially proud. This success underlines the trust Qatar’s discerning motorists place in the Jaguar Land Rover brand and of course, the Alfardan Premier Motors team. We’re more committed than ever to providing premium experiences for all new and loyal Qatari customers.”

“Alfardan Premier Motors scored impressive wins against stiff competition, which is a testament to the Jaguar Land Rover brand’s tremendous loyalty in Qatar. These accolades also tell us the British carmaker is still in the leading pack among luxury automotive names,” commented Tarek Hawchar, Founder and Managing Director, Maqina Middle East.

Jaguar E-PACE - Best Compact Premium SUV

The Jaguar E-PACE is a five-seat compact SUV that packs the design and performance of a Jaguar sports car into a spacious, practical and connected all-wheel-drive vehicle.

Trademark Jaguar driving dynamics and design put the brand’s sports car DNA in a practical design packed with advanced technologies to keep motorists connected.

The exterior design is inspired by the Jaguar F-TYPE sports car and characterised by the distinctive Jaguar grille, muscular proportions, short overhangs and powerful haunches. Each give the E-PACE a bold and purposeful stance, instantly communicating dynamic agility. Jaguar sports car DNA is also evident in the fast sweep of the roofline and the distinctive side window graphic.

Range Rover Sport SVR – Best Car Design

The new Range Rover Sport SVR’s superb performance comes courtesy of the marque’s well-proven 5.0-litre V8 petrol engine, which has been uprated to produce 575PS and 700Nm of torque. The net result of this power uplift – when combined with 26kg of weight saving measures – is a 0-100km/h acceleration time of 4.5 seconds and a maximum speed of 283km/h.

Dealing with this type of power requires a much specialised chassis set up, hence modifications that provide a more dynamic steering and handling experience for the driver. With less pitching during acceleration and braking, improved turn in and greater mid corner grip, the enhancements ultimately deliver greater body control in the most demanding driving scenarios. The driving experience is also improved sonically through enhanced powertrain exhaust sound quality.

Land Rover Discovery – Best Luxury Seven Seater

Pushing every conceivable boundary, the new generation of Land Rover Discovery has continued to exceed expectations in performance, sustainability and sheer driving pleasure. The premium SUV, upgraded with a new twin-turbocharged 306PS diesel engine and driver assistance safety technologies, offers exceptional customer convenience and the same unmistakable off-road abilities the vehicle has come to be known for.

Versatile technologies including Clear Exit Detection, Adaptive Cruise Control and Stop & Go join a host of Driving Assistance features to help customers make the most of their Land Rover, delivering the safest possible drive wherever they venture.

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