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Lamborghini launches the new Museum of Technology - MUDETEC

Lamborghini has announced the completion of a major revamp of its museum at Sant’Agata Bolognese, presenting a completely re-branded facility with new and exciting exhibits. Now known as MUDETEC, the ‎Museum of Technology has quickly become a popular attraction for tourists visiting the birthplace of Lamborghini in Italy.

The new interactive space reveals the secrets of Lamborghini and its world through the innovations and tales of excellence that, for over fifty years, not only revolutionised the company itself but the entire panorama of the automotive industry, creating concepts and casting foundations for the design and technology of tomorrow.

Speaking about the new announcement, Damien Percheron, Head of Middle East and Africa markets (MEA) for Automobili Lamborghini, said: “The new MUDETEC is the go-to place for Lamborghini super fans who want to truly immerse themselves in the brand’s rich history. Lamborghini has a big fanbase in the Middle East and we encourage everyone to visit the new museum of technology and experience Lamborghini’s advanced technologies through an innovative and interactive way that is without parallel.”

The museum focuses on safeguarding and conveying the values, driving passion and future-focus that are the mark of Lamborghini, offering teaching activities at two new educational workshops for students: “Vehicle set-up and ergonomics” and “Carbon fibre and its technology”.

Celebrating the relaunch of the Lamborghini Museum in the new MUDETEC guise, an exclusive exhibition of “Future Shapers since 1963” has been specifically inaugurated as part of the museum’s space, featuring the pioneering spirit of Lamborghini with regard to innovation and design.

Running until October 31st 2019, the exhibition is a virtual journey through the decades, with a focus on vehicles that revolutionised the marque at the time they were built. Visitors explore exhibits through the support of special installations and touch screens offering access to information, photos, original sketches and videos.

The Sixties are marked by the 350 GT, the first sports car designed by Lamborghini; the Miura, the fastest car in the world when it made its debut; and the Espada, the first four-seater sports car with a powerful V12 engine. The Countach is the car of the Seventies that revolutionised the industry with its futuristic design and cutting-edge hi-tech solutions.

The Eighties saw the arrival of the LM002, Lamborghini’s first off-roader and the forerunner of today’s luxury SUVs. In the Nineties it was the turn of the Diablo GT’s futuristic looks: the world’s fastest series car at the time. The new millennium got off to a flying start with the Sesto Elemento, a masterpiece of engineering with an exceptional weight/power ratio and built entirely in carbon fibre.

The journey continues with the story of the most recent challenges in technology: hybridisation for the concept Asterion; the ALA® system (Aerodinamica Lamborghini Attiva) for the Huracán Performante; and LDVI (Lamborghini Dinamica Veicolo Integrata) for the Aventador SVJ, the new Huracán EVO and the Urus: the first Super SUV in the world, designed at a time when it seemed impossible to combine the two apparently-distant worlds of the super sports car and the SUV.

The exhibition also features an Ad Personam space, where visitors can experience a first-hand view of options available to customers wishing to customize the car of their dreams with the Car Configurator

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