The BMW Individual Collection enables customers to customise and personalise their own BMW
Alfardan Automobiles (AFA), Qatar’s official importer of BMW Group vehicles, revealed a custom collection of BMW 7 Series Sedans curated specially for the Qatari market this week.
Uniquely developed, the 22 vehicles are made up of the BMW 730Li, 740Li, and 750Li models, and reflect BMW’s most sought-after paint works. Striking colours include Atlantis Blue, Daytona Velvet, Brilliant White, Frozen Black, Melbourne Red, Macadamia, Peridot Green and Twilight Purple.
Inspired by the unique taste of the Qatari market, the collection underlines the utility of the BMW Individual Collection, a specialised service that allows prospective clients to customise a BMW of their choice.
From the selection of the materials to the design elements such as colours and shape, customers can now personalise and customise their BMW in a way that reflects their own personal style.
The bespoke assortment of models ensures that the paint finishes on each vehicle are also the benchmark in terms of depth and brilliance: their luminosity changes depending on the angle of incident light.
Nasr Jairoudi, General Manager of Alfardan Automobiles said, “We developed this collection purely with our valued customers in mind. As part of our promoise to meeting customers need in everyway possible, this is just one way we are showing our customers we are dedicated to meetings their needs. We selected the most unqiue and sought after vehciles to be apart of this collection and in turn hope that this collection inspires our friends across Qatar find the model of their dream that suites their individual character perfectly.”
To learn more about Al Fardan’s Automobiles bespoke BMW 7 Series collection visit: https://www.bmw-qatar.com/en/index.html.
For more information on how to customize your BMW with BMW Individual Collection, please visit: https://visualizer.bmw-individual.com.