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Alfardan Automobiles to elevate luxury at 2024 Doha Jewellery & Watches Exhibition with exclusive BMW fleet

Alfardan Automobiles, the official importer of BMW vehicles in Qatar, is proud to announce its continued partnership with the Doha Jewellery and Watches Exhibition (DJWE) as a key sponsor.

Celebrating its 20ᵗʰ edition, the week-long extravaganza of luxury and design will take place from February 5 to 11, 2024 at the Doha Exhibition & Convention Center (DECC). As part of the sponsorship, Alfardan Automobiles will be providing a luxurious fleet of cutting-edge BMW vehicles to both assist organisers and to transport VIP guests to and from the DECC, ensuring a seamless and sophisticated experience aligning with the grandeur of the event.

Nasr Jairoudi, General Manager at Alfardan Automobiles, said: “Our association with the Doha Jewellery and Watches Exhibition, a prestigious event that celebrates the finest craftsmanship and quality, mirrors our own commitment to excellence and luxury. We are thrilled to once again contribute to this iconic event with our fleet of luxury BMW vehicles, lending a touch of elegance and comfort to the guest experience.”

Complementing the opulence of the exhibition, the BMW fleet – made up of four 7 Series vehicles – will be stationed at the DECC, ready to transport VIP guests seamlessly, adding an efficient touch of sophistication to their overall experience.

Having celebrated more than two decades of partnership with the BMW Group, Alfardan Automobiles has actively contributed to Qatar’s strong culture of luxury. Their newly opened BMW Retail.Next facility at Jery Al Samur – which offers a 360-degree sales and service experience – embodies a concept aimed at providing customers a first-class luxury experience. The facility’s showroom, which stands out with its interior design and engineering, showcases the quality and luxury of the cars on display.

The 20th DJWE is expected to host approximately 30,000 visitors from over 175 countries, offering an unmatched showcase of luxury watches, necklaces, rings, earrings, diamonds, gold and silverware.


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