MINI Qatar Awarded “DEALER OF THE YEAR” 2019 in The Middle East.
Alfardan Automobiles, Qatar’s official importer of BMW Group vehicles, won big at the 2019 MINI Dealer Competition Awards and took home three prestigious accolades including, The Icon Award, MINI Thriller Maximizer Award, and 2019 Dealer of the Year Award in the Middle East.
The annual awards celebrate MINI milestones made by each importer in their respective region.
Wrapping up another successful year, Alfardan Automobiles took home The Icon Award, for best sales performance of the MINI 3-Door Hatch, MINI Thrill Maximizer Award, for best sales performance on the MINI JCW sports models, and for the second consecutive year Alfardan Automobiles was named Dealer of the Year Award, for the top-performing dealer in the Middle East region.
MINI Middle East considered several factors before selecting Alfardan Automobiles as Dealer of the Year. The evaluated components comprised of overall sales, customer service and sales growth, amongst other factors.
At Alfardan Automobiles, MINI brand values are an integral part of the company’s mission. It is all about providing MINI clients with an exceptional customer journey, and ensuring their car buying experience is the best it can be at highest satisfaction rates. The three prominent awards truly demonstrate the purpose and goals of Alfardan Automobiles, suggesting another strong finish for 2020.