Alfardan MINI and Qatar Museums collaborate to support young creativity and sustainable motoring

Alfardan has reinforced its commitment to support emerging local talent as a Strategic Partner with Youth Fest 2025. Organised by Qatar Museums and supported by Alfardan Automobiles, the official importer of BMW Group vehicles in Qatar, the festival celebrated youth culture, design, and creativity across the nation.

As part of the partnership, Alfardan collaborated with renowned local artist, Jaber Henzab, to bring his creativity to life. Using MINI 3-Door electric model as his canvas, Henzab is applying his signature graffiti techniques to transform the wrapped car into artworks that connect mobility, design and environmental awareness. Henzab has been featured in several public exhibitions in Doha since 2022 and previously won the Qatar Foundation Innovative Art Challenge Prize in 2020.

Alfardan’s presence at Qatar Museum’s Youth Fest is further reflected in the display of three MINI Art Cars in Doha’s Al Bidaa Park. This open-air exhibition featuring electric cars is accompanied by test drive experiences, bringing MINI’s playful spirit of design, individuality and driving fun to new audiences. By giving members of the public the chance to drive the latest zero emissions models, they can enjoy the go-kart feeling and youthful exuberance of the MINI brand. 

By partnering with Youth Fest, Alfardan has strengthened its ongoing relationship with Qatar Museums, supporting more exciting cultural and creative initiatives planned for 2026.

Ayman Berjawi, General Manager of Alfardan Automobiles, said: “We are incredibly excited to have collaborated with Qatar Museums at Youth Fest 2025 – this was true cultural engagement with a forward-looking purpose. It was an opportunity for youth empowerment through the creative energy of art, design and a sense of fun, which is part of the MINI brand DNA. By combining the ingenuity of young artistic talent and the innovations of our electric models, Alfardan is proud to be involved in an event that supports sustainability and the bright future of Qatar’s vibrant art scene.”

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