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Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover vehicles in the State of Qatar, has opened its newly renovated Jaguar Land Rover sales, service and spare parts facility in Doha’s Industrial Area. The facility brings state-of-the-art improved services and first-class sales and after sales solutions exclusively to Jaguar Land Rover customers. 

The newly renovated facility represents Alfardan Premier Motors relentless drive for excellence in service standards for its customers. Previously only focusing on its after sales aspect, the renovated centre now offers sales, service and spare parts all in one. Adhering to Jaguar Land Rover’s new ARCH retail standards, the facility’s ARCH implementation was distributed between the ground and mezzanine floors. The centre is also accredited as a certified body repair centre and approved aluminium specialist. 

Samer Bou Dargham, General Manager, Alfardan Premier Motors, commented: “Echoing our commitment to champion integrity and offer premium service, we are proud to invite Qatar’s loyal Jaguar Land Rover customers to experience our renovated first-class sales and after sales facility. Newly improved, the facility has evolved from an after sales centre, to a sales, service and spare parts centre with space to display Jaguar Land Rover vehicles as well.”

“The state-of-the-art facility is tailored around the ever-evolving needs of Jaguar Land Rover loyal customers. The customer trust and satisfaction is the key and cornerstone to unlocking future-proof growth avenues and prosperity. This facility is a built around our customers’ needs and expectations, which have long pivoted Alfardan Premier Motors drive for expansion and progress,” he added.

With dedicated entrances for sales, services and spare parts customers respectively, the new Jaguar Land Rover facility features a high-end Personalisation Studio within the sales area alongside accessory walls and branded goods, offering owners the ultimate in customisation choices.

Keeping the customer front of mind, the centre also offers an active reception, a private ladies customer lounge as well as waiting lounges on both the ground and mezzanine levels with hospitality areas. By creating an inviting and upgraded multi-faceted space, the centre represents Jaguar Land Rover’s commitment to both its customers and community.

“The opening of Jaguar Land Rover’s renovated facility is indicative of Alfardan Premier Motors continued support in providing world-class service centres. This facility elevates Jaguar Land Rover’s promise to keep the customer at the heart of our evolution and growth with its redefined lifestyle experience and access to a team of dedicated specialists,” said Bruce Robertson, Managing Director, Jaguar Land Rover MENA. 

Aside from the renovation and the service offerings, Alfardan Premier Motors also added enhanced customer experiences for the drop-off services and online service bookings.

The newly renovated Jaguar Land Rover facility in the Industrial Area is now open from Saturday to Thursday from 7:00 am to 7:00 pm.

Ensuring accessibility for its customers, Alfardan Premier Motors also has a Quick Service facility located in Al Markhiya.  Furthermore, the company has recently announced the completion of renovation work to its second world-class showroom in the vibrant Al Sadd area in the heart of Doha, as the automotive brand further cements its leadership position in the market. The newly refurbished location serves as a complementary sister-showroom to the flagship site Alfardan Premier Motors opened at Burj Alfardan in Lusail City last year which is currently the world’s biggest, state-of-the-art, multi-level Jaguar Land Rover showroom.


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