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Alfardan Premier Motors showcases JLR’s lineup of modern luxury





Alfardan Premier Motors showcases JLR’s lineup of modern luxury at the 2023 Geneva International Motor Show in Qatar



Alfardan Premier Motors Co., the official retailer for Jaguar Land Rover in the State of Qatar, will highlight the 2023 Geneva International Motor Show Qatar with an unmatched display of latest models from all the brands, which epitomise the company’s luxury by design philosophy.





One of the most prestigious and influential icons in the automotive world, the Geneva International Motor Show (GIMS) has been an industry leader in Switzerland and now comes to Qatar. Underlining the innovative capabilities and spirit of Qatar, visitors and exhibitors can look forward to an unprecedented display of luxury and sports cars, as well as exotics and classics.


Taking centre stage at the show will be the highly acclaimed Range Rover SV, a unique interpretation of Range Rover luxury and personalisation. This car is handcrafted by the bespoke Special Vehicle Operations division, enjoying peerless refinement and unmatched capabilities that truly define modern luxury.





Alongside the Range Rover SV is the dynamic Range Rover Sport, which offers visitors a chance to experience the ultimate in dynamic luxury, thanks to its reductive design that showcases the vehicle’s muscular stance and taut surfaces.


The complete Defender family, including the full-size Defender 130 that seats up to eight people, will be exhibited alongside the ever-popular Defender 90 and Defender 110 variants.


As Jaguar continues its journey towards full electrification, the famed British marque’s first-ever fully electric Jaguar, the renowned I-PACE, will be on display for visitors to experience.





The I-PACE has been subtly enhanced, with a more distinctive design, richer specifications, the addition of R-Dynamic models and – for the first time – striking satin paints in a choice of two metallic colours. It offers an unrivalled balance of performance, refinement, agility, and technology, allied to impressive real-world range and day-to-day usability.


Alongside the electric SUV is Jaguar’s performance SUV, the Jaguar F-PACE. With an assertive fresh exterior, beautifully crafted all-new interior, latest-generation Pivi Pro infotainment, and a wide range of engine choices, the new Jaguar F-PACE is now more luxurious, connected, and efficient than ever.





Samer Bou Dargham, General Manager for Alfardan Premier Motors, said: “The 2023 GIMS Qatar is a landmark occasion that expands on the Geneva International Motor Show’s rich history, and we are delighted to be taking part in this historic event here in Qatar. Alfardan Premier Motors has a long history of representing Jaguar Land Rover and has been a key player in the growth of JLR’s brands and products in Qatar. Our participation in this prestigious event is testimony to our commitment to delivering outstanding levels of service and experiences to our clients. Those clients will be able to get a close look at the latest vehicles from JLR displayed together, and experience at first hand the high level of service from the experienced Alfardan Premier Motors team”.


The 2023 Geneva International Motor Show will be held at Doha Exhibition and Convention Centre between 5-14 October 2023.





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