Alfardan Sports Motors Launches All-New Fiat 500e and Abarth 500e at State-of-the-Art Aftersales Facility in Qatar

Alfardan Sports Motors, the official importer of Alfa Romeo, Fiat, Abarth, and Fiat Professional in Qatar, proudly hosted an exclusive media event to mark the official Qatar premiere of both the fully electric Fiat 500e and Abarth 500e. This unveiling highlighted the brands’ bold shift toward sustainable, connected mobility solutions. The reveal took place at the state-of-the-art Alfardan Sports Motors service facility in Jery Al Samur, purpose-built to support the Italian Stellantis brands and their growing electric vehicle lineup.

Fiat 500e: Iconic Italian Design Meets Electric Innovation

A cultural icon reimagined for the electric age, the Fiat 500e blends unmistakable Italian charm with cutting-edge electric vehicle technology. Its exterior retains the instantly recognizable silhouette that has defined the model for generations, now refined with chrome detailing, full LED “infinity” lighting, sculpted bumpers, and an ingenious third rear-hinged door exclusive to the 3+1 version—offering enhanced accessibility while preserving its classic proportions.

Inside, the 500e delivers a refined and minimalist atmosphere. Eco-leather seating, a soft-touch wrapped dashboard, and intuitive design elements are seamlessly integrated with advanced digital features, including a 10.25” high-definition touchscreen and wireless Apple CarPlay® and Android Auto™, ensuring both comfort and connectivity.

Beneath its stylish exterior, the Fiat 500e is powered by an 87 kW (118 hp) electric motor paired with a 42 kWh battery. This configuration allows it to travel up to 320 kilometers (WLTP) on a single charge, accelerate from 0 to 100 km/h in just 9 seconds, and benefit from fast-charging capabilities of up to 85 kW—making it ideal for both city life and weekend escapes.

As a fully electric vehicle, the Fiat 500e stands as a forward-thinking solution for Qatar’s eco-conscious motorists, aligning effortlessly with the country’s goals under Vision 2030. It’s a vehicle that offers premium efficiency and style without compromise.

Abarth 500e: Electrified Performance with a Scorpion’s Sting

The Abarth 500e takes the adrenaline-fueled spirit of the brand into the future, offering an electrifying reinterpretation of performance, precision, and personality. Its aggressive styling includes dynamic bumpers, a prominent rear diffuser, and distinctive 17” or 18” alloy wheels accented by Acid Green Scorpion hubcaps—making an unmistakable statement of intent on the road.

Step inside, and the cabin reflects Abarth’s motorsport pedigree with a driver-centric layout available in Tecnoprene or Alcantara. A three-spoke sporty steering wheel, premium double-stitched seats embossed with the iconic Scorpion emblem, and digital interfaces with exclusive Abarth graphics create a cockpit designed to thrill.

Under the hood, the Abarth 500e houses a potent 114 kW (153 hp) electric motor. It accelerates from 0 to 100 km/h in under 7 seconds and is equipped with the brand’s unique AVAS acoustic system, simulating the engine note to preserve the emotional connection of performance driving in the electric era.

Designed to resonate with a new generation of enthusiasts, the Abarth 500e delivers raw excitement with zero emissions. It’s a bold expression of character and sustainability, perfectly suited to Qatar’s evolving electric mobility landscape and the nation’s vision for a cleaner, smarter future.

Both models are equipped with advanced driver assistance systems, including adaptive cruise control, urban blind spot monitoring, and emergency braking — delivering safety, confidence, and innovation in every drive.

“The launch of the Fiat 500e and Abarth 500e underscore our mission to lead Qatar’s transition toward clean, connected, and emotionally engaging mobility. We are proud to offer products that not only capture the essence of Italian design and performance but also align with Qatar’s Vision 2030. At Alfardan Sports Motors, we stand at the intersection of heritage and innovation — delivering experiences that reflect our enduring commitment to excellence and the ultimate ownership experience,” said Mr. Charly Dagher, General Manager of Alfardan Sports Motors.

A Legacy of Italian Excellence at The Pearl

Since 2019, Alfardan Sports Motors has showcased Alfa Romeo, Fiat, Abarth, and Fiat Professional through its flagship showroom at Medina Centrale, The Pearl Island. This premium space reflects the style and spirit of Italian automotive excellence and offers customers a tailored brand experience, powered by expertise, passion, and trust. The introduction of the Fiat 500e and Abarth 500e marks a bold new chapter in this ongoing legacy, blending heritage with electric innovation.

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