Alfardan Sports Motors, the official Ferrari Importer in Qatar, debuted the new mid-rear-engined two-seater berlinetta, the Ferrari 296 GTB in a special lifestyle drive activity. Customers were invited to experience first-hand the meaning of ‘fun to drive’ in this powerful new V6 hybrid.
Beginning with a gathering at the Ferrari showroom located in the Pearl, Qatar – Ferrari authorized Scuderia de Adamich driving instructors guided customers and prospects on the dynamics of the car, before getting behind the wheel themselves. Guests felt the thrill of the 296 GTB as they drove through the city of Lusail streets before returning to showroom to enjoy impeccable hospitality.
The 296 GTB ushers in an authentic revolution for Ferrari as it introduces a new engine type to flank the marque’s multi-award-winning 8-cylinder and 12-cylinder power units: a new 663 cv 120° V6 coupled with an electric motor capable of delivering a further 122 kW (167 cv). This is the first 6-cylinder engine installed on a road car sporting the Prancing Horse badge: it unleashes its massive 830 cv total power output to deliver previously unthinkable performance levels and an innovative, exhilarating and unique soundtrack.
The 296 GTB’s plug-in hybrid (PHEV) system guarantees it is an incredibly usable car as well as cutting pedal response times to zero and delivering a 25km range in all-electric eDrive mode. The car’s compact dimensions and the introduction of innovative dynamic control systems as well as meticulously honed aero ensure that the driver will instantly experience its astonishing agility and responsiveness to commands. Its sporty, sinuous design and extremely compact dimensions also visually underscore its exceptional modernity, brilliantly referencing the likes of the 1963 250 LM, the perfect marriage of simplicity and functionality.