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Ambition 2030: Charging forward to the horizon at INFINITI

Today, in support of Nissan Motor Co., Ltd.’s Ambition 2030, INFINITI shares a vision for its future and glimpse of what is on the horizon.

As the company’s premium automobile division, INFINITI plays an integral role in bringing to life the new long-term vision for empowering mobility and beyond.

Central to this is the company’s aim to become truly sustainable, driving towards a cleaner, safer, and more inclusive world.

Since its inception in 1989, INFINITI has prioritized human experiences. In outlining its approach to future mobility, the brand leveraged the voices of employees from around the globe to narrate its vision for the exciting decade that lies ahead.

“Today, we announce that not only will most of the vehicles we sell by 2030 be electrified, but also that those vehicles will embody our unique take on modern Japanese luxury,” said INFINITI Chairman Peyman Kargar. “They will be daring, forward, and centered around the human experience.”

INFINITI is committed to maintaining its focus on thoughtful hospitality while seamlessly integrating technology and innovation into its vehicles. Technology in INFINITI’s vehicles will continue to support, but never overpower, the driver.

The core of INFINITI’s mission as a human-centric brand is to celebrate those who dare to be different, and to embrace diversity and inclusiveness. Today, and in the future, INFINITI dedicates itself to welcoming all individuals — without exclusion — to its brand and extended family.


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