Beirut hosts the Third Edition of the e-MotorShow® Middle East for Electric & Hybrid Cars!

Under the patronage of his Excellency the Minister of Public Works and Transport, Fayez Rasamny, and in collaboration with the Association of Importers of Automobiles in Lebanon (AIA), Beirut will host the Third Edition of the e-MotorShow® Middle East for Electric & Hybrid Cars, organized by e-EcoSolutions Sustainability Firm, from 11 to 17 November 2025 at the Forum de Beyrouth. This was announced on Thursday November 6, 2025 during a Press Conference at the Middle East Airline Training Center.

The show will include 4 main platforms:

1. An exhibition of Electric & Hybrid Cars by different leading car brands (including Arcfox, Audi, Baic, BMW, Cadillac, Chevrolet, Fiat, Lexus, Maserati, Mazda, Mercedes Benz, Porsche, Smart, Toyota, Voyah, Xpeng and Zeekr) as well as by leaders in the electrification of the automotive industry such as EV charger suppliers, tire manufacturers, renewable energy companies, , urban e-mobility as well as insurance companies and banks.

2. An e-Mobility Tech-Talks Platform featuring various topics that aim to raise public awareness for a faster and better adoption of EVs in Lebanon.

3. An outdoor e-Circuit for Test Drives, allowing visitors to test-drive “noise-free” and “emissions-free” electrified vehicles and experience the thrill of EV acceleration firsthand.

4. An e-Rally Championship: visitors will have access to 2 simulators powered by Toyota Gazoo Racing Lebanon for daily competitions during the event. Contestants will drive the GR Yaris Rally1 Hybrid and the top 3 fastest times will be announced on the last day with valuable prizes being awarded.

Introducing EVO – The e-MotorShow®Middle East AI Assistant

Also new for this edition, the organizers introduced EVO, the event’s exclusive AI assistant. Visitors can chat directly with EVO to get instant information about the event, schedules, exhibitors, and on-site experiences. EVO will also be available to answer questions related to electric and hybrid vehicles, offering guests a smart and interactive way to explore the future of mobility.

On behalf of Middle East Airlines, Mrs. Carolina Mahmoud said: “On behalf of Middle East Airlines, it’s a pleasure to welcome you once again to the MEA Training and Conference Center for the second time as we proudly host the e-MotorShow press conference, promoting innovation, sustainability, and a cleaner future for Lebanon. At MEA, and as part of our corporate social responsibility and Chairman Mr. Mohammad El Hout’s vision — a vision that positions MEA as a pillar of national development beyond aviation, we always encourage organizations to host their events in Lebanon, and the MEA Training Center stands as one of the most unique and advanced facilities in the region, reinforcing our country’s role as a destination for creativity and innovation. Events like the e-MotorShow remind us that Lebanon, despite its challenges, remains a country of creativity, talent, and resilience. Whether through electric mobility on the ground or sustainable aviation in the skies, we all share the same mission, to support the Lebanese community and shape a brighter and more sustainable future for Lebanon.

Mr. Salim Saad, advisor to the Association of Global Automotive Manufacturers’ Representatives in Lebanon (AIA), also delivered a speech in which he stated that the Electric and Hybrid Vehicle Exhibition represents an important milestone in raising Lebanese consumers’ awareness of the ongoing developments in the automotive sector. He explained that the Association is committed to applying the highest safety standards and ensuring the protection of consumer rights by providing after-sales services

in full compliance with the standards imposed by manufacturers on their authorized dealers — including maintenance, warranty execution, recall campaigns, software updates, supply of genuine spare parts, as well as the servicing, replacement, and reconditioning of lithium batteries by qualified specialists in accordance with factory requirements. Mr. Saad emphasized the need to equip the Civil Defense to handle incidents caused by the storage of damaged lithium batteries, and to upgrade firefighting equipment in related facilities, warning that the absence of such measures poses a threat to public safety. He also warned against the state of chaos prevailing in the Lebanese market due to the lack of enforcement of Article 5 of the Competition Law, which guarantees consumer rights by protecting the market from random imports of new vehicles that are not guaranteed by the manufacturer and consequently are not subject to periodic updates. In conclusion, he reaffirmed the AIA’s commitment to supporting progress in the automotive sector, in the interest of the national economy, environmental protection, and road

safety.

Mr. Gilbert Tegho, CEO of the e-MotorShow® Middle East added: “The e-MotorShow® Middle East goes beyond electric vehicles — it embodies change, resilience, and hope. Beirut, chosen as the host city, symbolizes inspiration and strength, reflecting Lebanon’s determination to rise and lead the region toward a cleaner, smarter, and more sustainable future”. The message resonated with pride and optimism, portraying Lebanon as a nation ready to embrace innovation and drive meaningful transformation. He also extended his gratitude to the Minister of Public Works and Transport, Mr. Fayez Rasamny, and to the Association of Importers of Automobiles in Lebanon (AIA) for their efforts and support in making the event a success, as well as to MEA for offering a special 10% discount promo code on travel tickets for international visitors.

At the end of the Press Conference, e-EcoSolutions invited all visitors interested in attending the e-MotorShow® Middle East to register online in order to cut the queues at the door and also invited the Media to the Opening Ceremony on 11 November 2025 which will be a Media Day (no public access).

Green Actions: We Walk the Talk!

The e-MotorShow® Middle East will also be promoting sustainability through different measures taken at the event such as encouraging carpooling to reduce the visitors’ carbon emissions, offering free water refilling stations by Talaya in order to reduce single-use plastic waste, protecting the venue’s environment using Integrated Pest Management, and more Green measures.

The e-MotorShow® Middle East contributes to 7 UN Sustainable Development Goals: SDG 3 - Good health and wellbeing, SDG 7- Affordable and clean energy, SDG 8 - Decent work for all and economic growth, SDG 9 - Industry, innovation and infrastructure, SDG 11 - Sustainable cities and communities, SDG 12 - Responsible consumption and production, and SDG 13 - Climate action.

For Registration and more event-related information: www.e-MotorShow.com

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