A photograph is an intricate dance of light and angles, subjects, and vision. It’s the result of skill, practise, and precision.
No one knows this better than creative director, content creator and photographer, Creations of LA. The Dubai-based trailblazer has built a cult following, thanks to his distinctive ability to capture the soul of a product on camera and his audacious and avant-garde approach.
INFINITI Middle East partnered with Creations of LA, to capture the essence of the bold INFINITI QX80 Black Edition, a full-sized premium SUV exclusive to the GCC region.
As a challenger brand, INFINITI values working with innovators that express a unique point of view, and Creations of LA fit the profile to a T. The creative output for the QX80 Black Edition is a true hallmark of collaboration, embracing the aesthetic harmony of artist and product.
Carefully curated shots were taken of the INFINITI QX80 Black Edition, highlighting the vehicle's commanding presence and elegant features. These include the signature double arch grille inspired by Japanese origami, 22-inch forged alloy wheels, and dark chrome accents. The meticulous images of these design elements showcase the craftsmanship and attention to detail that went into creating the INFINITI QX80 Black Edition.
In addition to photos, creative shots and cinemagraphs were taken throughout various locations in Dubai, showcasing the transition of the QX80 Black Edition, along with the city itself, from day to night.