Blue Lake Motors, a subsidiary of Al Mana Holding, together with the esteemed premium electric automobile brand ZEEKR, provided motor enthusiasts with a sneak peek into the future of premium electric vehicles. Amidst an atmosphere brimming with anticipation and sophistication, the brand unveiled the sleek ZEEKR 001 and the cutting-edge ZEEKR X electric vehicle (EV) models, alongside the ZEEKR brand’s new tagline: 'We'll Take It from Here,’ during the official brand launch event held at the elegant Barahat Msheireb, nestled in the vibrant heart of Msheireb downtown.
Guests were enthralled by the seamless blend of innovation and style, immersing themselves in ZEEKR's visionary approach to automotive excellence, delving into the avant-garde design world of ZEEKR.
As attendees delved into an immersive journey through the advanced technology driving these luxurious EVs, Cannon Wang, MENA Regional Director of ZEEKR Technology, and Christopher Preston, Executive Director of Blue Lake Motors, unveiled further captivating insights about the brand. They shared the design ethos, intricate vehicle specifications, and their visionary outlook for the future, captivating the audience with their passion and expertise.
Cannon Wang, MENA Regional Director of ZEEKR Technology, said: "Our vehicles stand out for their original and appealing design, embodying creativity and luxury. Additionally, our unwavering commitment to the highest safety standards distinguishes us from competitors. We conduct rigorous long-term tests to ensure compliance with local regulations, a dedication unmatched by others. Constant enhancements in areas like language support, data packages, and battery management systems ensure our vehicles meet stringent requirements. Despite prioritizing premium craftsmanship, we never compromise on performance, delivering formidable sports capabilities with acceleration from zero to 100 kilometers per hour in just 3.8 seconds, previously seen only in expensive luxury race cars. Regarding safety, our track record speaks for itself, with 210,000 units delivered worldwide and zero incidents of battery-related fires or malfunctions. This achievement is owed to our cutting-edge battery protection technology, ensuring safety in all conditions. Our vehicles undergo rigorous testing, including the European 5-star crash test, validating our commitment to excellence. Real-world incidents further demonstrate our safety standards, with customers emerging unharmed from accidents due to our robust design. Customer satisfaction and safety remain our foremost priorities, driving us to continuously raise industry standards. ZEEKR also boasts internet connectivity equipped with an e-sim for the usage of the infotainment system’s applications and over the air (OTA) updates to ensure all our clients are connected and consistently update to date.”
When addressing concerns about charging and battery range, Mr. Wang reassured customers, stating, "Charging our vehicles, such as the ZEEKR 001 and the ZEEKR X, is both efficient and convenient. The 001 boasts a range of 580 to 620 kilometers, while the X offers 440 kilometers on a single charge. Charging at home takes less than 6 hours, like charging a phone overnight. Additionally, fast charging stations can replenish your vehicle from 10% to 80% in under 40 minutes, equivalent to the time it takes to enjoy a cup of coffee. With our commitment to accessibility and convenience, electric vehicles are set to become the preferred choice for drivers worldwide."
Christopher Preston, Executive Director, Blue Lake Motors said: “Our commitment to delivering a seamless customer experience for Qatari consumers interested in ZEEKR vehicles is paramount. With over 60 years of automotive expertise within the Al Mana Group, our culture prioritizes customer satisfaction above all else. We take full responsibility for ensuring trust and reliability throughout the entire customer journey, from pre-sales inquiries to after-sales support. Our approach involves educating customers about the innovative ZEEKR brand and providing an engaging buying experience that guarantees high satisfaction. We're investing in dedicated facilities, technician training, and parts availability to uphold our promise of delivering a world-class experience that matches the excellence of the ZEEKR brand. I'm pleased to share details about our distribution and dealership network for ZEEKR in Qatar. We're currently finalizing the setup of our dedicated ZEEKR House, a community hub designed to serve as both a showroom and a hospitality coffee lounge. Located in Msheireb, Doha's sustainable district, this hub embodies our commitment to sustainability while providing a convenient space for customers to explore our vehicles and learn about electric mobility. Additionally, ZEEKR House will offer a service drop-off location, ensuring hassle-free maintenance for our customers. With an industrial zone service center, customers can conveniently drop off their vehicles at our Msheireb showroom and pick them up later in the day. This network ensures accessibility and convenience for all ZEEKR owners and enthusiasts in Qatar.”
In reference to customized ZEEKR specifications for the GCC, he noted: "We've meticulously adapted ZEEKR specifications for the GCC region, considering climate conditions and consumer preferences. Through extensive testing conducted last summer, we ensured our vehicles meet regional standards. Consequently, we've enhanced air conditioning systems and incorporated additional cooling for power packs to endure hot weather. Moreover, we'll offer a pop-in sunshade for the panoramic sunroof, improving comfort during summer months."
ZEEKR and Blue Lake Motors proudly unveiled the starting prices of their pioneering electric vehicles. With the ZEEKR 001 leading the charge at 229,000 QAR and the exquisite ZEEKR X starting at 175,000 QAR. Each vehicle comes with a car warranty of 5-year/120,000 kms (whichever comes first) and a battery warranty of 8-year or 160,000 kms (whichever comes first). This underscores the unwavering commitment of both brands to delivering an unparalleled, customer-centric experience to all patrons.
The ZEEKR 001 embodies sleekness, elegance, and power, standing out with its distinctive presence and holding 5 Guinness World Records. Breaking away from conventional electric vehicles, it sparks excitement with its unique blend of sedan agility and SUV versatility, ensuring a seamless journey across all terrains. With rapid acceleration from 0 to 100 km/hr in 3.8 seconds and a short braking distance of 34.5 meters, ZEEKR prioritizes both exhilarating speed and safety. Beyond performance, its luxurious features, including cutting-edge technology and premium materials, elevate every ride into an indulgent experience, making every journey unforgettable, whether in the city or on an adventure.
The ZEEKR X, built on Geely's Sustainable Electric Architecture (SEA), redefines compact electric vehicles. With an Integrated Power Brake (IPB) system and four-wheel independent suspension, it offers a superior driving experience, balancing comfort, and performance. Its intelligent four-wheel-drive system ensures optimal traction and stability in various conditions. Additionally, the ZEEKR X features a front and rear double insulated glass ceiling, providing a spacious panoramic skylight while offering heat insulation, sun protection, sound insulation, and a 99% UV barrier rate, ideal for Qatari drivers facing intense summer heat.
ZEEKR is thrilled with its showroom situated at the esteemed Msheireb location. Visitors can expect an immersive retail environment meticulously designed to embody the brand's values of sophistication, excellence, and forward-thinking innovation. With its elegant design and seamless customer experience, the showroom exemplifies ZEEKR's commitment to redefining automotive luxury and sustainability standards.
For a firsthand experience of ZEEKR's premium craftsmanship and captivating performance, book a test drive with our team through this link.
Blue Lake Motors and ZEEKR invite you to join them at their Msheireb showroom and experience firsthand the fusion of luxury and sustainability that defines ZEEKR.