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INFINITI Announces Management Changes in the Middle East

New management will drive sales and marketing in the Middle East region

INFINITI Middle East is pleased to announce the confirmation of three highly experienced and accomplished General Managers to its executive team reporting to Andrew Mclaughlan, Managing Director of INFINITI Middle East: Fayiz Al Alim, General Manager of Sales, Sales Operations, and Aftersales, INFINITI Middle East; Ali Berri, General Manager of Sales and Aftersales, INFINITI KSA; and Zaher Ayat, who has been appointed General Manager of Marketing, PR & CX, INFINITI Middle East.

Fayiz Al Alim brings a wealth of experience to his new role, over almost six years with Nissan in the region, he has held various positions across sales channels at Nissan Saudi Arabia, and until joining INFINITI, led Aftersales Field Operations at Nissan Middle East.

In his new role, Al Alim, who holds a Bachelor’s Degree in Applied Economics and a Masters in Business Administration and Marketing, will be responsible for driving sales, sales planning and aftersales in the GCC markets. Prior to joining Nissan, he worked with General Motors Middle East in Purchasing, Aftersales, and Sales.

Newly appointed General Manager of Sales and Aftersales for INFINITI Saudi Arabia, Ali Berri has spent the past five years of his career growing within the organization, most recently serving as General Manager of Sales & Certified Pre-Owned at Nissan Middle East.

Berri holds an Executive-MBA and a Bachelor's degree in Marketing and Finance from the American University of Sharjah. With his extensive management and sales experience in the region’s automotive and luxury retail industries, he is well-positioned to lead INFINITI's efforts in KSA.

Zaher Ayat brings his wealth of automotive, advertising and marketing experience to the position of General Manager of Marketing, PR, and CX, INFINITI Middle East. He has spent the last four years with Nissan in the region, and, until December 2022, was the General Manager of MarComms & Partnerships at Nissan Saudi Arabia, where he played an integral role in improving NISSAN’s overall brand performance in the Kingdom.

Ayat joined Nissan in 2017 and has more than 18 years of marketing experience in lead roles, ranging from automotive to advertising, production, and FMCG.

"I am thrilled to welcome Fayiz, Ali, and Zaher to the INFINITI Middle East management team,” said Andrew Mclaughlan, Managing Director, INFINITI Middle East. “Their collective expertise in the automotive and luxury sectors will be invaluable as we continue to drive growth in the region. Each of them has a proven track record of success and I am confident that they will make significant contributions to the team. I look forward to working with them to achieve our ambitious goals and continue to provide the best experience for our customers."

Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, said “At Nissan and INFINITI, we are committed to excellence. We pride ourselves on appointing talented individuals who go above and beyond to honour this commitment. I am confident that INFINITI’s new management team will ensure that the brand and business will continue to thrive in the region.”


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