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INFINITI Middle East appoints new customer experience partner, PUBLICIS GROUPE

INFINITI Middle East and PUBLICIS Q, a dedicated team under the umbrella of Publicis Groupe, are growing their global marketing and social media partnership to incorporate customer experience (CX) support in the region. As INFINITI ushers in a new era of products and focuses on strengthening its brand identity, PUBLICIS Q’s bespoke solutions look to bring INFINITI’s CX promise to life.

“We are delighted to expand our partnership with PUBLICIS Q. The new alliance will cover multiple aspects of marketing transformation from e-commerce, to data analytics and dynamic creative optimization. We are confident in the team’s ability to help us deliver on INFINTI’s ambition to create an improved, best in-class customer experience,” said Nadim Ghrayeb, General Manager Marketing, Customer Experience, and PR, INFINITI International Markets.

“Since the inception of our global partnership in March 2021, we have been extremely pleased with the results delivered by PUBLICIS Q, including the recent reveal of INFINITI’s groundbreaking all-new 2022 INFINITI QX60. We look forward to continued success as we prepare for a new chapter in INFINITI’s history, with much-anticipated new model launches in the coming months.”

In an effort to reconnect with the brand’s heritage, while amplifying its values of human, daring, and forward, INFINITI looks forward to leveraging PUBLICIS Q’s expertise in CX, strategy, delivery and analytics. Together, the two organizations will utilize the best-in-class technology to serve as a springboard for insight driven, data-powered creative thinking and culturally-relevant messaging that promises to resonate with customers in the region.

“We are thrilled to further solidify our partnership with INFINITI. PUBLICIS Q, backed by Publicis Groupe, looks forward to bringing INFINITI’s customer experience to life as we work closely with the INFINITI team to transform the way meaningful connections are made,” commented Tony Wazen, CEO of DIGITAS MENA and Executive Sponsor PUBLICIS Q.

“With our expanded scope, PUBLICIS Q now combines creativity, experience design, and technology – elements that will drive the holistic roadmap to connect all touchpoints embodying INFINITI’s brand and values. These capabilities will also allow for driving personalization at scale through leveraging the global PACE platform while concurrently providing the strategic, operational, and analytical structures to innovate and prime the brand for growth.”


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