INFINITI Middle East organized a regional ride and drive of the INFINITI QX55 following its debut in the Middle East market. In keeping with the car’s target customer, a progressive challenger, who is bold, stylish and tech-savvy, a night drive was the perfect stage for the very first regional drive of the all-new vehicle.
Highlighting the consumer journey of the QX55 owner, the drive started from The Opus by Zaha Hadid which featured a live performance by Dubai-based musician ABRI. The route emulated what would be typical to the urban target customer’s routine – leaving the central hub of the city, and taking the Al Khail highway south to the chic luxury residential area of Dubai Hills. Following a driver switch, the convoy took an extended drive alongside the highway and behind Meydan racecourse, where they enjoyed a stirring distant view of the city on one side, and quiet, meditative desert on the other. The drive concluded at G.O.A.T Burger in the cosmopolitan Dubai Design District.
From a provocative design perspective, the INFINITI QX55 is the spiritual successor to brand’s iconic FX series. Bound for Middle East showrooms in February 2022, the vehicle’s striking roofline and unapologetic shape are in tune with equally bold buyers.
The QX55 inserts INFINITI back into a category it helped to create with a refined design language, and sporty styling. The signature double-arch grille is complemented by a stunning, origami-inspired mesh pattern that delivers visual depth and showcases modern Japanese-inspired artistry. Flanked by standard LED headlights that mimic the human eye, the QX55 announces its arrival in style.
The elegant and flowing lines of the all-new model reach from the hood, over the front fenders, across the doors, and over the rear wheels. Twenty-inch wheels are standard on all QX55 models, which fill the wheel arches and assert the SUV’s dynamic presence.
The rear of the QX55 accentuates the subtlety of the automaker’s design and interpretation of Japanese minimalism by coupling an uncluttered liftgate with handsome, understated technology to deliver a lasting impression. Digital “piano key” taillights combine 45 separate LEDs in a single housing to create an elegant light signature. The INFINITI logo on the tailgate is similarly advanced and houses the power liftgate release, which further frees the rear end from clutter.
Inside, the QX55 features INFINITI’s dual-screen, InTouchTM infotainment system with Apple CarPlay® and Android AutoTM compatibility, and multiple USB inputs for charging. The upper 8-inch and lower 7-inch high-resolution screens inform the driver and entertain passengers with an available Bose® series audio system providing a concert-like acoustic experience.
Leatherette, leather, or semi-aniline leather appointments for the seats adorn the QX55’s spacious interior, and its sliding second-row seats provide flexible cargo capacity or increased legroom, depending on need.
Under the hood of the QX55 is INFINITI’s award-winning and innovative Variable Compression Turbo four-cylinder engine that outputs 268 horsepower and delivers enhanced efficiency or on-demand power, based on the driver’s needs. That power is shifted through a confident Continuously Variable Transmission with manual shift mode and delivered to INFINITI’s Intelligent All-Wheel Drive system, which is standard on all QX55 models. A Drive Mode Selector empowers the driver with programmable settings (Standard, Eco, Sport and Personal) to tailor each drive.
The all-new QX55 is packed with a suite of intelligent safety technology, including Predictive Forward Collision Warning, Lane Departure Warning and Prevention System, Forward Emergency Braking with Pedestrian Detection to Blind Spot Warning and Intervention and Backup Collision Intervention.
INFINITI’s QX55 will be available in three well-appointed categories: LUXE, ESSENTIAL and SENSORY.