Strong demand for its widest-ever range of SV models drives Jaguar Land Rover’s Special Vehicle Operations division to record sales for the 2019/20 fiscal year
Special Vehicle Operations retailed more than 9,500 SV vehicles in 2019/20 fiscal year – up 64 per cent year-on-year
Overall SV sales in MENA grew 76 per cent year-on-year for the 2019/20 fiscal year
Best-selling SV models amplifying performance and luxury attributes of Jaguar and Land Rover vehicles include 550PS Jaguar F-PACE SVR and 575PS Range Rover Sport SVR
Expansion of SV Specialist Centres to 100 retailer sites has played a key role in sales rise
Jaguar Land Rover’s Special Vehicle Operations division retailed more than 9,500 high-performance and luxury SV products in Fiscal 2019/20, up 64 per cent on Fiscal 2018/19. This success was also reflected in the MENA region, where the division recorded 76 per cent year-on-year growth over the same period.
Extremely strong demand for all seven SV vehicles has driven this growth, including the long-wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused 565PS Range Rover SVAutobiography Dynamic.
The 575PS Range Rover Sport SVR remains the best-selling SV model of the 2019/20 fiscal year, with 148 units sold in MENA alone. Total Range Rover Sport SVR sales in the region grew by 87 per cent in Fiscal 2019/20 when compared to Fiscal 2018/19 as the vehicle continues to win over discerning motorists in its fifth year of production.
The launches of the 550PS Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic – which both saw deliveries starting in 2019 – made significant contributions to the overall numbers.
Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations, said: “Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched. We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers.”
This increase in retail sales has been supported by the roll-out of SV Specialist Centres in key markets and the establishment of dedicated SV areas at retailers including the new Jaguar Land Rover Statement Site in Munich, Germany. These retailers are trained to meet the exacting needs of SV’s customer base and deliver the premium service expected from SV, including personalisation requests. SV Specialist Centres have already launched at 100 retailer sites globally, with more to follow.
Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations, said: “We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle. Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business.”
Special Vehicle Operations’ SV Bespoke department – tailoring paint colour and finish, interior and exterior trim choices to create truly individual vehicles for customers – has also seen 20 per cent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles.
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