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Mercedes-Benz Cars Middle East Announces Three-Year Partnership With Ain Dubai

Luxury automotive brand becomes official automotive partner of world’s largest and tallest observation wheel

Partnership activated with light show to celebrate the global launch of the EQS all-electric luxury sedan – a first for an automotive launch

Luxury automotive brandMercedes-Benz Cars Middle East has signed a three-year partnership with Ain Dubai by Dubai Holding, Dubai’s newest iconic landmark located on the must-visit island destination Bluewaters, as its official automotive partner. Visitors to Ain Dubai will be able to experience Mercedes-Benz’s legendary design, comfort, and luxury at an incredible 250m above the ground in a specially designed cabin on the world’s biggest observation wheel as well as the Mercedes VIP Lounge.

Coinciding with the launch of the EQS, Ain Dubai will feature elements from the first ever all-electric luxury sedan from Mercedes-EQ. From the structure of the wheel to the screens inside, and even the car on display at the entrance to the attraction, customers will be able to experience different aspects of the new vehicle.

Krishan Bodhani, Vice President and Director of Sales and Marketing of Mercedes-Benz Cars Middle East, said: “Mercedes-Benz Cars Middle East is proud to be the official automotive partner for Ain Dubai. A truly awe-inspiring landmark, Ain Dubai is a magnificent feat of engineering, which aligns perfectly with our brand narrative. Guests can now experience the luxury that Mercedes-Benz is known for the world over and relax in complete comfort as they take in the phenomenal views of Dubai, perfectly complemented by the exceptional food, drinks and hospitality on offer.”

The bespoke Mercedes-Benz Café Cabin has been carefully crafted in the brand’s legendary design and offers comfort and luxury at an incredible 250 metres above ground level with more details to be revealed soon.

Ronald Drake, General Manager, Ain Dubai, said: “Within just over a month of its launch, Ain Dubai has already become one of the most iconic landmarks of Dubai offering some of the best views of the city’s stunning skyline. The partnership with Mercedes-Benz is extremely fitting, given the luxury and excellence the brand stands for. The experience of Dubai at 250m above ground in the exclusive Mercedes-Benz Café Cabin promises to be like none other in the city.”

Providing a truly unique experience, the Mercedes-Benz VIP Lounge will be available to host VIPs and exclusive Mercedes-Benz events. A premium journey from start to finish, guests who book the Mercedes-Benz Café Cabin will be able to access the Mercedes-Benz VIP lounge, as well as fast track their way to the top.


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